Marketing Analytics vs. Product Analytics

15/07/2022 38 min Temporada 3 Episodio 21

Listen "Marketing Analytics vs. Product Analytics"

Episode Synopsis

What is the difference between marketing analytics and product analytics? How do the overlap and what should we know to harness their benefits? If you'd like to step into this field, then listen to this episode with our guest, Jean-Sebastien Provost, Ph.D. He is a data scientist with over 12 years of experience performing data analysis to uncover hidden trends in data that tell stories about behavior.