ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "A Positioning Workshop for Symplicity"
Episode Synopsis
Kyle runs Matt through April Dunford's positioning workshop for his company, Symplicity Designs. We talk about competitive alternatives, unique capabilities, value to the customer, the markets he sells into, and more. If you're looking for a tactical way to evaluate your positioning, listen to this episode.
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