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Listen "From Factory Floor to Tate Modern: Building a Jewellery Brand with Kate Stewart"
Episode Synopsis
In today’s episode, I’m joined by Kate Stewart, founder of Factory Floor Jewels. Kate creates contemporary jewellery using mixed metals and reclaimed materials, with stories that trace back to her childhood and her father’s engineering background.
We dive into:
How storytelling shapes her collections and makes them stand out to buyers
The role trade shows have played in building trust and long term stockist relationships
Why persistence (without pushiness) is key to reorders
How markets and events feed into product development and retail insights
Kate’s proudest wholesale moments, from landing major galleries to seeing her work in Tate Modern
This is a brilliant listen if you want insight into building a strong wholesale brand that retailers remember and reorder from.
Timestamps
00:00 Welcome and introduction
00:23 Upcoming free workshop: Cracking Christmas
01:29 Meet Kate from Factory Floor Jewels
02:50 Kate’s journey and inspiration
04:02 Wholesale and retail strategies
07:16 Trade shows and branding
11:45 Storytelling in jewellery collections
16:08 Building relationships with retailers
18:55 Persistence and motivation
24:17 Proudest moments and conclusion
Free Workshop: Cracking Christmas
Build Your Sales Plan for Your Best Q4 Yet
📅 Tuesday 24 September, 11:00 AM UK time
🎟 Free to join: www.smallbusinesscollaborative.co.uk/workshop
If you’re feeling behind on Christmas, this session will help you reset, refocus, and create a simple, realistic wholesale sales plan for your busiest quarter.
We’ll cover how to:
Put your existing stockists at the heart of your Q4 strategy
Scale your outreach using your AW range
Map out a follow up plan that feels natural (and gets replies)
Create a wholesale marketing calendar you’ll actually follow
Join live for access to a Wholesale Toolkit with time saving templates, live mini audits, and Q&A.
Connect with Kate
Website: www.factoryfloorjewels.com
Instagram: www.instagram.com/factoryfloorjewels
Buyers: find Factory Floor Jewels on Faire by searching the brand name
Work with me
I’m Therese Oertenblad, founder of Small Business Collaborative, and I help product based business owners grow their wholesale with clarity and confidence.
Website: www.smallbusinesscollaborative.co.uk
Instagram: www.instagram.com/smallbusinesscollaborative
Free workshop: Cracking Christmas — www.smallbusinesscollaborative.co.uk/workshop
We dive into:
How storytelling shapes her collections and makes them stand out to buyers
The role trade shows have played in building trust and long term stockist relationships
Why persistence (without pushiness) is key to reorders
How markets and events feed into product development and retail insights
Kate’s proudest wholesale moments, from landing major galleries to seeing her work in Tate Modern
This is a brilliant listen if you want insight into building a strong wholesale brand that retailers remember and reorder from.
Timestamps
00:00 Welcome and introduction
00:23 Upcoming free workshop: Cracking Christmas
01:29 Meet Kate from Factory Floor Jewels
02:50 Kate’s journey and inspiration
04:02 Wholesale and retail strategies
07:16 Trade shows and branding
11:45 Storytelling in jewellery collections
16:08 Building relationships with retailers
18:55 Persistence and motivation
24:17 Proudest moments and conclusion
Free Workshop: Cracking Christmas
Build Your Sales Plan for Your Best Q4 Yet
📅 Tuesday 24 September, 11:00 AM UK time
🎟 Free to join: www.smallbusinesscollaborative.co.uk/workshop
If you’re feeling behind on Christmas, this session will help you reset, refocus, and create a simple, realistic wholesale sales plan for your busiest quarter.
We’ll cover how to:
Put your existing stockists at the heart of your Q4 strategy
Scale your outreach using your AW range
Map out a follow up plan that feels natural (and gets replies)
Create a wholesale marketing calendar you’ll actually follow
Join live for access to a Wholesale Toolkit with time saving templates, live mini audits, and Q&A.
Connect with Kate
Website: www.factoryfloorjewels.com
Instagram: www.instagram.com/factoryfloorjewels
Buyers: find Factory Floor Jewels on Faire by searching the brand name
Work with me
I’m Therese Oertenblad, founder of Small Business Collaborative, and I help product based business owners grow their wholesale with clarity and confidence.
Website: www.smallbusinesscollaborative.co.uk
Instagram: www.instagram.com/smallbusinesscollaborative
Free workshop: Cracking Christmas — www.smallbusinesscollaborative.co.uk/workshop
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