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Listen "The Importance of Understanding Behaviour Changes in an Audience"
Episode Synopsis
As customer behaviours and patterns continue to change to reflect the uncertainty of the COVID-19 crisis, how we communicate must reflect this too.
Customers are looking for information that’s important to them, which allows brands to build meaningful, authentic relationships. But it also means competition to gain customers’ attention is at an all-time high. With so much noise, how do you get heard and stand out from the crowd?
In this podcast episode, Brand Strategist, Kate Eady, chats to Phil Woodford, Director of Corporate Affairs at University Hospitals of Morecambe Bay NHS Foundation Trust, on transformation in the healthcare industry, understanding behaviour changes and reflecting brand messages to meet customer needs.
Please note: This podcast was recorded via Zoom.
Customers are looking for information that’s important to them, which allows brands to build meaningful, authentic relationships. But it also means competition to gain customers’ attention is at an all-time high. With so much noise, how do you get heard and stand out from the crowd?
In this podcast episode, Brand Strategist, Kate Eady, chats to Phil Woodford, Director of Corporate Affairs at University Hospitals of Morecambe Bay NHS Foundation Trust, on transformation in the healthcare industry, understanding behaviour changes and reflecting brand messages to meet customer needs.
Please note: This podcast was recorded via Zoom.
More episodes of the podcast Let's Talk
Riding the Waves of Uncertainty
04/02/2021
Listening and Learning in Times of Change
07/08/2020
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