Episode 1: Sofia Hernandez, TikTok

04/09/2025 9 min

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Episode Synopsis

In this episode, C2’s Anick Beaulieu sits down with TikTok’s Sofia Hernandez to unpack the cultural value of creativity, the rise of world-building, and why 71% of users actually welcome brands on TikTok. (Spoiler: but only if they show up like a creator.)Let’s Make A Scene!Unfiltered. Unscripted. Generative.