Not all businesses and organisations want to outsource their digital marketing activities to an SEO consultant or agency.
An internal marketing officer is living and breathing the ins and outs of how you operate, what products you may sell and what services you offer. Having this insider knowledge is a good idea for many of those reasons.
With this though comes the need to be the jack of all trades. From email marketing campaigns to traditional marketing tasks, it can be difficult to join the dots and make all channels work holistically.
An effective way to maximise your efforts is by engaging specialists to support your current marketing strategy.
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