ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "RedBull Is Actually A Marketing Company"
Episode Synopsis
If you thought RedBull was an energy drink, think again. It is actually a marketing company, and a really good one at that. Instead of using traditional advertising methods, the brand associates itself with people and events that allow them to communicate what the brand represents - 'an energetic feeling', 'the feeling of being awake', 'the feeling of being alive'.
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