016-Julia Melle of Southwest Airlines

Let's Bring It In: Discussions with In-House Creative Leaders
10/02/2025 49 min Episodio 16

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Episode Synopsis

Julia Melle, Director of Brand and Content at Southwest Airlines, shares what she’s learned stepping from the agency world into a brand she already knew (and loved). We talk about the power of influencers, why customers trust them more than brands, the difference between balance andfinding windows, and the rigor of truly taking care of your people. Plus, why she and her team are just getting started.
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