In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Kevin LaCroix, an attorney and Executive Vice President, RT ProExec, a division of R-T Specialty, LLC. RT ProExec is an insurance intermediary focused exclusively on management liability issues. Kevin has been involved in directors’ and officers’ liability insurance for over 35 years. For the last decade and a half, Kevin has published The D&O Diary, a blog regarding directors and officers liability.In this episode, Kevin and Wayne discuss, among other things:- Why he started to experiment with blogging- Why he wants to set the D&O industry agenda with his blog instead of just covering industry news-  The mistake law firms make all too often when blogging or curating content- How to build trust with your blog readership and the importance of not violating that trust- Why people have referred to him as the Pope and Tom Hanks of D&O insurance- How his blogging has evolved over time- The professional opportunities his blog has opened up for him About Kevin LaCroixD&O Diary blog: https://www.dandodiary.com/Kevin's LinkedIn: http://www.linkedin.com/in/kevinlacroixKevin's Twitter: https://twitter.com/kevinlacroix About Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculatorCheck out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videosDo you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]

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