In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Jessica Aries, founder of By Aries, a digital marketing agency for law firms.Jessica is a lawyer turned digital marketer who helps lawyers simplify their digital marketing to build consistent visibility and a profitable practice.A former in-house legal marketer at some of the largest and fastest-growing firms in the world, Jessica understands the pressures lawyers face and strives to help them perfect their digital presence to build relationships, develop new opportunities, and transform their approach to marketing in an easy and approachable way.In this episode, Jessica and Wayne covered, among other things:- The one kind of LinkedIn post that's flying under the radar- Why the substance of your content doesn't matter if you don't get this one thing right- How to connect with people on social media on a personal level in a way that's constructive and empowering- Why photo filters and cleaned-up headshots could backfire for attorneys- How law firms are using AI for deeper purposes than content creation- The biggest risk lawyers and their law firms face when they use AIWatch the episode on YouTube:https://www.youtube.com/watch?v=MhgbDIun0coAbout Jessica AriesJessica's online bio: https://byaries.com/about/our-teamJessica on LinkedIn: https://www.linkedin.com/in/jessicaariesJessica on Instagram: https://www.instagram.com/jessica_byariesBy Aries on YouTube: https://www.youtube.com/c/ByAriesBy Aries on TikTok: https://www.tiktok.com/@byariesmarketingAbout Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculatorCheck out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videosDo you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]

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