In this episode of Learning by Association, Bill Sheehan sits down with Letty Kluttz, Senior Vice President of Education, Membership and Programs at the Association for Professionals in Infection Control and Epidemiology (APIC), to explore the growing trend of microcredentialing in associations. Letty shares APIC’s journey in launching microcredentials, why they matter and how they complement existing certifications. The conversation covers practical steps for getting started, lessons learned and strategies for ensuring these offerings deliver value to members and the industry. Key Themes discussed in this episode include: what microcredentials mean for associations and how APIC defines themwhy microcredentials are gaining traction in healthcare and beyond steps to launch a successful microcredential program avoiding confusion with certifications with clear guardrails leveraging partnerships, SMEs and existing content marketing, pricing and demonstrating value to members how microcredentials can attract new audiences and younger professionals continuous improvement and the importance of content strategy To follow us on social media, find us on LinkedIn or Facebook @D2L. You can also check out our YouTube channel @Desire2LearnInc for the video version of this podcast and so much more. Please take a moment to rate, review and share the podcast, and reach out with comments and ideas for future episodes.For more content like this, visit D2L.com/Learning-by-Association.Don't miss our other show, Teach & Learn, a podcast for curious educators.To learn more about how D2L is transforming the way the world learns, visit our website at D2L.com.

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