A senior leadership/board advisor, educator, executive coach, and bestselling author, David Nour is internationally recognized as the leading expert on applications of strategic relationships in profitable growth, sustained innovation, and lasting change. The author of ten books, including bestsellers Relationship Economics, Co-Create, and Curve Benders (Wiley, 2021). On this episode, we discussed David's perspective on collaboration, why he always asks the question "Who else should we involve in this project?", and how he helps companies build cultures of innovation and iteration. Finally, we discuss his best advice for prioritizing the most important work and why he thinks it's important for organizations to understand "prudent risk" if they want to become more creative. 

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