Customer-Led Growth & Where Customer Ed Comes In? Kevin Chiu, COO & Co-Founder, Catalyst, Explains (Ep. 12)

09/08/2023 34 min Episodio 12
Customer-Led Growth & Where Customer Ed Comes In? Kevin Chiu, COO & Co-Founder, Catalyst, Explains (Ep. 12)

Listen "Customer-Led Growth & Where Customer Ed Comes In? Kevin Chiu, COO & Co-Founder, Catalyst, Explains (Ep. 12)"

Episode Synopsis

Let’s be real. Retention rates are at an all-time low. So, in a world where you have to do more with less, how do you still service the same customer base and prevent churn? “You can't apply high-touch one-on-one CSM strategies to everything. And so you absolutely have to, right? So products, I think, like the one that you're working on, is an incredible solution—one avenue to drive customer education. If people don't understand how to use the mission-critical moments of impact we call in the product, then you are going to lead to churn,” says Kevin Chiu, Co-Founder & COO, Catalyst. In our latest episode of LEARN, Kevin Chiu joins Ted to take a deep dive into customer-led growth (CLG) and where customer education comes into play. Additionally, they discuss customer operations and where to invest so you can grow your business. Tune in to hear Kevin’s key frameworks around: CS prioritization and infrastructure for customer-led growthComp plans, renewals, and the evolution of the CSS roleLeveraging Customer Education for business growthCheck out this episode to learn more about customer-led growth and how to make a big impact on your customer base. Listen on your favorite podcast app.

More episodes of the podcast LEARN Podcast