Internationally bestselling author Matthew Dicks shares why storytelling so important, and how telling stories is not simply sharing a series of events; it’s the manipulation of emotions.It’s a skill that can be taught and he shares some of the techniques he uses to engage his audience, whether they're 10 year old kids, or politicians.In this episode you’ll learn:What a story is (and what it isn’t)The details you should leave in your story and more importantly; the details you can leave outHow you can become more memorable by sharing things that are vulnerable, amusing or embarrassingThat it’s important to assume that no one wants to listen to anything you have to sayHow to start collecting your own stories by reflecting on everyday momentsMatthew Dicks is the internationally bestselling author of the novels Memoirs of an Imaginary Friend, Something Missing, Unexpectedly, Milo, The Perfect Comeback of Caroline Jacobs, Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling.His novels have been translated into more than 25 languages worldwide.When not hunched over a computer screen, Matthew fills his days as an elementary school teacher, a storyteller, a speaking coach, a blogger, a wedding DJ, a minister, a life coach, and a Lord of Sealand.ResourcesMatthew DicksGrab his new book! Stories Sell: Storyworth Strategies to Grow Your Business and BrandVideo: Life lessons learned while pole vaulting told by Matthew DicksVideo: Homework for Life by Matthew DicksSign up for free for my best articles every week: Work Fame.Show notes for every episode at https://podcast.leannehughes.comP.S. Ready to take things up a level? Here are some ways I can help:Watch My 2025 Speaker Reel: Let's energise your next event.Get My Book: Design your workshops fast using The 2-Hour Workshop Blueprint. Let's connect on all the channels:Leanne Hughes on LinkedInLeanne Hughes on InstagramVisit my website: leannehughes.comEmail me: [email protected] you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

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