ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Lead Gen for Cord Cutters: Getting Granular with Today’s Audience"
Episode Synopsis
During the recent COVID-19 lockdown, Over-the-Top (OTT) and Connected TV (CTV) advertising spend increased across all subscription channels and platforms as more viewers tuned in at home. But what do things look like moving forward and how can you take advantage of this opportunity to generate leads? Join us as we connect with Mark Kaminski of Over the Top Marketing to talk about micro-targeting today’s television audience.
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