In this episode, we tackle one of the biggest challenges facing real estate professionals today: navigating the social media landscape. We discuss how to find that sweet spot between being your authentic self and maintaining a professional brand that attracts clients rather than alienates them. From dealing with negative comments to deciding what's worth posting, we share our strategies for using social media as a powerful business tool while staying true to who you are. We also explore the importance of thinking before you post and how your online presence truly serves as your digital resume.

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