From Features to Value: Transforming Your Sales Conversations

13/10/2025 11 min
From Features to Value: Transforming Your Sales Conversations

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Episode Synopsis

What happens when your product is great, but your sales message isn’t? In this powerful coaching session, we unpack a CZ6 client's business and explore how clear messaging, client proof, and a structured sales process can dramatically improve pipeline performance. If you’ve ever struggled to turn interest into signed deals, this episode will give you the roadmap. You’ll discover: How to shift from selling technical features to selling value and ROI, Why customer testimonials are gold, and how to build a structured, qualifying sales process that boosts conversions.  A must-listen for any founder or salesperson ready to improve their messaging and close more deals. 👏 Transform Your Business & Life Today! Ready to unlock a 46% improvement in results or add $1M to your revenue this year? We’ve got proven systems, tools, and coaching to make it happen—guaranteed! 🚀 Take Action Now: 1️⃣ Join the Growth Challenge Be one of 3 leaders this month to take up our Million Dollar Growth Challenge. Apply now and book your free 15-minute strategy call: Growth Challenge Application   2️⃣ Free Tools & Resources Access free e-books, guides, and resources to grow your business and lead your best life. Visit: www.leighfarnell.com   3️⃣ Book Your Free Strategy Session Let’s create a roadmap for your success! Schedule your free call: 15-Minute Strategy Meeting 4️⃣ Download the A to Z Growth Guide Get your free guide to business and personal growth here: Download Now 5️⃣ Read ‘Relate and Grow Rich’ Discover strategies for success in business and life. Get the Book 💡 Let’s Make It Happen!   🔗 Connect & Explore More 🌐 www.leighfarnell.com | 🌐 www.pdc-growth.com   🎯 Hashtags to Grow With: #BusinessGrowth #SalesSuccess #InnovationStrategy #SmallBusinessTips #BusinessCoaching #SalesTraining #LeadYourBestLife #MillionDollarChallenge #BusinessTransformation #LeighFarnell

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