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Listen "A CMO's Views on RESPECT - With Sheryl Tullis"
Episode Synopsis
In this fourth episode in the “Conversations About Respect” series, I had the deep honor of reconnecting with a dear friend, mentor, and former Microsoft colleague, Sheryl Tullis.
Sheryl’s career has been a masterclass in breaking barriers—beginning at West Point in the early years of its co-ed history, leading in global military tech, brand management at Procter & Gamble, marketing strategy at Microsoft, and then pivoting into award-winning creative campaigns and private equity. Most recently, she co-founded a mountain bike shop east of Seattle, built on respect, inclusion, and a reimagined customer experience.
Respect as Relational Power, Not Positional Authority. When asked how she defines respect, Sheryl shared:
“Respect is the ability to communicate and solve problems with colleagues—even when they disagree—while valuing what each person brings to the table.”
Read the article on LinkedIn. Watch the full episode on YouTube.
Sheryl’s career has been a masterclass in breaking barriers—beginning at West Point in the early years of its co-ed history, leading in global military tech, brand management at Procter & Gamble, marketing strategy at Microsoft, and then pivoting into award-winning creative campaigns and private equity. Most recently, she co-founded a mountain bike shop east of Seattle, built on respect, inclusion, and a reimagined customer experience.
Respect as Relational Power, Not Positional Authority. When asked how she defines respect, Sheryl shared:
“Respect is the ability to communicate and solve problems with colleagues—even when they disagree—while valuing what each person brings to the table.”
Read the article on LinkedIn. Watch the full episode on YouTube.
More episodes of the podcast Leading With Respect
Human-to-Human Leadership - With Ben Sieke
17/09/2025
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