‘I don’t sell stuff that hurts’ is a sentence that typifies
the  authenticity today’s guest Bill James’s brings to the art of sales.
Bill talks about having pride in what you do and the power
of ‘reasonable relevance as well as many other top tips on selling with integrity.  
Bill brings his perspective to sales and why it is important to be your ‘real self’.
Bill also talks about the value of understanding individual
and team characteristics in a business context and provides examples of the impact they can have on relationships, workplace dynamics, and business
longevity. Enjoy!

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