Sustainability isn't just what you sell, it's how you operate. Maike Gebhardt, MD of Utopia - Germany's leading voice on sustainability - reveals how authentic leadership creates resilient, thriving organizations even during crisis.As both an environmental economist and mathematician, Maike approaches sustainability with analytical rigor and genuine passion. She shares why Utopia chose to be a for-profit company rather than a non-profit, sending a powerful market signal that businesses can balance purpose with profitability. This unique approach requires finding investors who value mission alongside margins, allowing Utopia to grow sustainably without the pressure of unrealistic "hockey stick" projections.The conversation takes a fascinating turn when Maike details Utopia's response to the COVID-19 pandemic. Rather than immediately cutting staff when media spending dropped, the management team voluntarily eliminated their own bonuses to preserve jobs. This people-first approach created remarkable team cohesion and, surprisingly, led to Utopia's most successful year ever. Maike explains how they rapidly adapted their business model, shifting from large branding campaigns to smaller, conversion-focused products that met clients' immediate needs.What emerges is a masterclass in authentic leadership. By truly embodying the sustainability principles they promote, listening deeply to customer needs, and valuing people above short-term profits, Utopia demonstrates how companies can navigate uncertainty while staying true to their values. As they prepare to expand into the US market, their story offers a compelling blueprint for building businesses that thrive by doing good.Want to hear more leadership insights from purpose-driven executives? Subscribe to Leadership Espresso for conversations that blend practical business wisdom with meaningful purpose.Listen to the Leadership Espresso Podcast:https://open.spotify.com/show/4OT3BYzDHMafETOMgFEor3 View the Leadership Espresso Podcast: https://www.youtube.com/@Stefangoetz_Global_Leadership/videos Connect with Stefan Götz on LinkedIn: https://www.linkedin.com/in/stefangoetz/ Check out Stefan's Executive and Team Coachinghttps://www.stefan-goetz.com/

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