Rebuilding an international race calendar through Covid | New tracks, new formats, a new future | The next set of challenges major rights holders face.
Episode 95 of the Leaders Sport Business Podcast - brought to you in partnership with Onside Law - features a conversation with Formula 1's Global Director of Promoters and Business Relations Chloe Targett-Adams (discussion starts at 11.50).
Having joined the global motorsports series in 2009 as a senior legal counsel, Targett-Adams has been a key part of both the 'old' and 'new' leadership teams at Formula 1. She worked closely with former CEO Bernie Ecclestone, and is now a driving force within the executive team, led by CEO Chase Carey, set up by Liberty Media, which completed its $4.4 billion acquisition of Formula 1 in 2017.
Targett-Adams is responsible for building and maintaining Formula 1's relationships with its race promoters and the government jurisdictions within which they sit. When Formula 1 was forced to break down then rebuild its season following the outbreak of the pandemic, it fell to Targett-Adams and her team to piece together a race calendar that would meet FIA specifications, hit revenue-unlocking contractual obligations, keep promoters and governments onside, and maintain safety and security.
On the conversational agenda:
- The remarkable feat of rebuilding the calendar into a workable 17-race, international schedule;
- The stresses, strains, challenges and pitfalls along the way, and the stakeholder tensions in play;
- New circuits, new formats, and the chances of taking both forward into the future;
- The return to 'normal' in 2021;
- What good leadership has looked like in 2020;
- The F1 of 2009 vs the F1 of now - a modern organisational overhaul for a 21st Century company.

Ver todos los episodios