#488: ITA Group on Quantifying Emotional Loyalty: Turning Connection into Measurable Business Impact

Leaders in Customer Loyalty, Powered by Loyalty360
11/11/2025 15 min
#488: ITA Group on Quantifying Emotional Loyalty: Turning Connection into Measurable Business Impact

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Episode Synopsis

Send us a textIn this episode of Leaders in Customer Loyalty: Industry Voices, Loyalty360’s Ethan Perry sat down with Chris Jones, Senior Vice President of Engagement Solutions at ITA Group, to explore how brands are translating emotional loyalty from an abstract concept into a measurable driver of business growth. As a returning guest, Jones expanded on themes from his previous conversation, sharing findings from ITA Group’s latest research on emotional connection and how it amplifies the impact of value and ease within loyalty programs. 

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