This idea of hierarchies of value sits quietly at the heart of the thought leader's game. It's one of the tensions we don't always name but we all feel. Are we all equal in worth? Yes. Do we all contribute in the same way or create the same impact? Not always, and that's okay. An inability to accept value asymmetry leads to fear around pricing, guilt around success, and an unconscious need to stay small, which is why so many people never get to a million dollar practice. Not because they're not good enough, but because on some level they're still trying to be fair. Fair doesn't mean equal; fair means just, earned, and aligned.

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