Kathryn has spent more than 15 years in government and banking and financial services combining analytics, innovation and customer-first thinking in a variety of analytics leadership roles. Having begun her career as a practitioner in Advanced Analytics, Kathryn brings an appreciation for the technical capabilities required to generate insight out of data.On this episode we talk about the importance of having a data strategy that meets your business needs.We cover:What a Data Strategy is?What makes a good strategy?How to ensure that a good strategy is tightly anchored to you business strategyWhat things should a data strategy cover and addressHow you quantify the value of Data and Analytics to an organisation’s bottom lineHow do you get executive buy-in for a Data Strategy

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