In this episode, I discuss the psychology of fandom, and I share behind-the-scenes insights into how global brands like Manchester United and Formula 1 have created such an incredible following. Your brand can be just like the greatest too.Chapters:00:00 The Psychology of Fandom: Formula One and Manchester United01:31 Building a Personal Brand: Finding Your Purpose05:49 Tapping into Emotions: Creating Passionate Fans07:44 The Power of Storytelling: Building Influence09:12 Speaking from the Heart: Connecting with OthersOn my channel, I aim to bring you world-class guests and create epic videos to help you level up your leadership and personal mastery.If you could take the time to subscribe, that would help my channel grow and it would mean you wouldn’t miss an episode. Subscribe here - https://www.youtube.com/channel/UC6GETJbxpgulYcYc6QAKLHAIf you enjoy this episode, watch the one I did on Mastering Your Emotions here - https://youtu.be/mAmNWUGUANk?si=-exHG1PyrwjmzjsjI release a solocast every Wednesday, and an interview with a world-class guest every Thursday.Join the waitlist for my High-performance leadership event in 2024:Join the waitlist to be at my High-Performance Leadership Event here - https://www.jjlaughlin.com/leadershipnewzealand Send me a personal text messageJoin me at the 2026 Goal-setting Workshop here - jjlaughlin.com/2026goalsSupport the show

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