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Listen "Marketing, Coaching And Talent Skills That Transfer To CPO Roles | Path To CPO | Episode 10"
Episode Synopsis
Join Gary Stringer (Content Marketing Manager, HowNow) as he speaks to Deborah Hankin, Chief People Officer at Astound Commerce.
They discuss how her marketing background influences her CPO role, the importance of transparency, getting long-term buy-in for L&D, who new CPOs should collaborate with, and much more.
Book a demo of HowNow: https://hubs.la/Q01RWy9P0Download your FREE Death of the LMS guide: https://hubs.la/Q01RWyMr0
See HowNow in action! Sign up for a live walkthrough: https://hubs.la/Q01RWzht0
Running order
0:00 Intro to Deborah and her career journey
5:00 Deborah’s first CPO role and what inspired her switch
7:28 Spotting talent
8:25 How Deborah uses her marketing background
14:22 Being a people person and open as a CPO
16:11 Lessons from things that didn’t go as planned
20:44 First steps when entering a business as a CPO
25:40 The impact of leadership coaching
29:40 Qualities of a great CPO
Find Deborah on LinkedIn: https://www.linkedin.com/in/hankin/
Find Gary on LinkedIn: https://www.linkedin.com/in/gary-stringer-copywriter/
They discuss how her marketing background influences her CPO role, the importance of transparency, getting long-term buy-in for L&D, who new CPOs should collaborate with, and much more.
Book a demo of HowNow: https://hubs.la/Q01RWy9P0Download your FREE Death of the LMS guide: https://hubs.la/Q01RWyMr0
See HowNow in action! Sign up for a live walkthrough: https://hubs.la/Q01RWzht0
Running order
0:00 Intro to Deborah and her career journey
5:00 Deborah’s first CPO role and what inspired her switch
7:28 Spotting talent
8:25 How Deborah uses her marketing background
14:22 Being a people person and open as a CPO
16:11 Lessons from things that didn’t go as planned
20:44 First steps when entering a business as a CPO
25:40 The impact of leadership coaching
29:40 Qualities of a great CPO
Find Deborah on LinkedIn: https://www.linkedin.com/in/hankin/
Find Gary on LinkedIn: https://www.linkedin.com/in/gary-stringer-copywriter/
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Talent in Times of Change: Aligning People and Business for Success | L&D Disrupt | Episode 94
22/09/2025
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