Send us a textWhat does it really take to build a personal injury practice that lasts—without selling your soul to billboards and hype? We unpack the hard, unglamorous truth: show up where people live, serve before you sell, and grow at a pace your systems and team can actually support. Inspired by a Better Call Saul rewatch, we go past TV drama into the realities of community-based marketing, case selection, and client communication that sets a high bar and keeps clients for life.We talk about the power of grassroots outreach—talking to seniors about wills at church, sharing practical insurance advice, handing out magnets as a reminder instead of shouting hire me on a highway. That service-first approach trades quick wins for durable trust. We contrast it with heavy advertising strategies that do work, but often force firms to “feed the beast,” taking marginal cases to cover spend and risking burnout or client neglect. The alternative is deliberate: fewer, better cases; ruthless honesty when a matter isn’t viable; and a relentless commitment to process excellence, down to when and how medical records get pulled.Style and identity matter here, but not in the old way. Suits aren’t the only signal of seriousness; smart casual and authenticity are. What counts is respect for the role and results that match the promise. We share the hardest leadership lesson—letting go of perfectionism and adopting a 10-80-10 approach to delegation—so a founder can be both trial lawyer and CEO without drowning. And we lay out red flags clients should watch for: never meeting their attorney, long gaps in communication, and case manager-only access. Our antidote is simple and rare: lawyer-initiated monthly check-ins plus a culture of grace; people have lives, and so do we, but accountability still wins.If you care about legal outcomes and how they’re earned—through systems, service, and steady hands—you’ll find a playbook here. Subscribe, share with a friend who’s lawyer-shopping, and leave a review with your biggest takeaway or question so we can tackle it next time.You can watch most full episodes of Law Have Mercy on YouTube!For more FREE legal tips, check out our social channels:Instagram - @chazrobertslawFacebook - Chaz Roberts LawTikTok - @chazrobertslawLinkedIn - Chaz RobertsIf you are in need of legal guidance, visit our website: https://www.chazrobertslaw.com/This show is co-produced by Carter Simoneaux of AcadianaCasts Network, Chaz H. Roberts of Chaz Roberts Law and Kayli Guidry Bonin of Beau The Agency, and Laith Alferahin.

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