Hello everyone, welcome back to Launch for Profit! Today, I want to dive deep into the psychology of sales, specifically, how to craft a great sales message.  The key to any good sales campaign is customer research.  You need to know where your customers are on their journey. You also need to figure out where you want to jump in—are you marketing to beginners or advanced buyers? Because a key to a successful sales message is tapping into existing knowledge. If your audience is already educated on what you’re selling, it’s that much easier to sell to them.  This where it’s useful to check out what they’ve been buying from your competition! In this episode, I’m going to talk about how I position a sales message so that it CONVERTS, and I’ll tell you how Russel did it, and how David Ogilvy did it for Dove. So tune in and let’s jump right into it! Key takeaways: Old-school marketers case study - David Ogilvy (02:10) How ClickFunnels tapped into and conquered their market (07:00) A dream client: a short sale cycle plus a short success cycle (09:20) Have your customer’s journey mapped out on the wall (14:50) The real questions to ask when finding your dream buyer (16:00) Additional resources Want a sustainable cash flow? Sign up for Your Final Offer! Download the Lucrative Launch PDF for more strategies  And get your free trial at ClickFunnels! So if you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!

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