There are a few hedges I build around my business to make sure I'm only pitching the DREAM customer, and not the 'Could Be' customer... This is one of the most simple tweaks to increase my bottom line… So how do you speed up your sales cycle? How do you find a customer that will have immediate success from your services? These are the questions you need to ask because that’s what makes YOUR business successful.  This is super important! When you figure out how to find your dream customer, you WILL see increased cash flow and a faster sales cycle. In this episode, I will share some of my own strategies that help me target my dream customers. I know these tips and tricks can help you too. In fact, this episode is a course in and of itself, so do listen to it a couple of times. You can also find a more detailed story in Russel Brunson’s book Expert Secrets.  Ready? Press play! Key takeaways: It’s important that you actually LIKE your customers (01:00) Writing for Russell on market selection and positioning (03:44) A market and a customer are NOT the same things (07:25) The criteria that make someone a dream customer (10:45) Who are the customers you shouldn’t be selling to (15:37) The personality type who is the easiest to convert (19:34) You shouldn’t be the first person to sell them this thing (21:29) An exercise: Deciding on the right type of marketplace (25:07) Additional resources Go sign up for my Workshop for Profit Register for my virtual summit Your Final Offer Get your free copy of Russell Brunson’s Traffic Secrets Aaaand get your free Lucrative Launch PDF for more strategies! If you want to turn your incredible offer into a cash flow online, be sure to subscribe and tune in for new episodes!  

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