Cart close isn’t the end of your story — it’s the hottest moment of your launch. 🔥Most coaches treat it like the afterparty’s over and everyone went home…but really, your warmest leads are still waiting for their moment to say “yes”..In this episode, Taylor and Diana unpack “the missed window” — that golden stretch of time right after cart close when smart follow-up turns “not yet” into your next best buyers.If your launches keep feeling like a full sprint followed by a trust fall into silence, this one’s your roadmap back to momentum.You’ll LearnWhy cart close is the beginning of your next sales cycle — not the endThe 4 follow-up systems that turn ghosted leads into future buyersHow to automate nurture + segmentation so you’re not chained to your laptopWhat to post, email, and promote in the weeks after launchWhy “follow-up” isn’t pushy — it’s the oxygen your next launch needsKey Moments02:26 What most coaches get wrong about cart close04:10 The real reason your non-buyers are your hottest leads05:09 Email follow-up: what to send and why it works06:15 Automations + tagging: segmenting non-buyers (without chaos)08:02 Retargeting ads on a budget (and why $5/day goes far)10:38 Content strategy after launch — stay visible without burnout11:17 The power of a waitlist + keeping your leads “in the room”13:18 Tactical examples: downsells and mini-offers17:35 Turning follow-up into a bridge, not a burnout cycle21:14 Belief shift: follow-up isn’t pushy — it’s strategicConnect + ResourcesWe’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:📸 Instagram👥 Facebook📝 Take our Buyers vs. Browsers QuizABOUT DIANA TORONTO AND TAYLOR MARKSLaunch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.Launch Confidential is their new source for strategies and systems that just WORK.ABOUT LAUNCH CONFIDENTIALLaunch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches...

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