Season 2, Episode 1 addresses a simple but powerful question – What is the purpose of your organization? Unlike your mission that describes what you do and for whom, a purpose provides the reason or reasons you exist – the why. Purpose drives performance and perspective. It can help create passion, spark energy, and accelerate excitement for the future. Learn more, including a significant, more inclusive change in the definition of the ‘purpose of a corporation’ by an association of CEOs at The Business Roundtable.      Whiteboard Notes:   Reflection Questions: Is this a good time to: Create and/or revise your organization’s purpose statement? Make sure our purpose is something all of your key stakeholders can align and support? Clarify how your organization’s values and purpose complement each other?   

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