Nine years ago, the terms fintech and open banking barely even existed in Latin America.But Benjamin Gleason was already working on building Guiabolso, a personal finance platform that helped improve the lives of millions of Brazilians and transform the country's financial landscape.The early days back in 2012 were rough, but Ben says product-market fit became clear when the app ranked higher than Tinder in the list of most downloaded apps in Brazil. Fast forward to today and Guiabolso has proven to be a great success story, having been acquired by financial marketplace PicPay just two weeks ago.In this episode, Ben shares:The struggles faced in the early daysWhy and how they pivoted very close to launch dayChallenges overcoming regulatory barriersAnd details behind the sale of Guiabolso to PicPayStarting something new?Visit apply.latitud.com to learn about the Latitud Fellowship program.Building good sh*t in Latin America? Learn about how Latitud can help you at latitud.com Discover and pitch Latitud Ventures, your partner from 0 to 1 and beyond Sign up for our weekly newsletter for founder insights and some tough love And follow us on Linkedin / Instagram / Spotify to stay in the loop

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