ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Entrepreneur Kelly Lucente on Creative Branding"
Episode Synopsis
“Branding is everything,” says Award-winning Brand Strategist Kelly Lucente who talks about her company Thinkosophy, the importance of branding, the companies and products she has brought to market, her books, how she prioritized work and family and how not to mistake fearlessness for decisiveness.
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