https://youtu.be/EQ7aYOA5PUU
Ever feel overwhelmed by the idea of consistently sending out real estate mailers? Steven Jack Butala and Jill K DeWit tackle this common problem with practical advice, from automating your process to finding a partner with complementary skills. They then dive deep into the surprising opportunities in today's construction industry, where high interest rates have created a unique situation: you can buy existing houses for less than it would cost to build them! Learn how to capitalize on this "upside-down" market and why construction costs are the real culprit behind the lack of affordable housing.
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Construction Industry Secrets: Making Money When Building Costs Are Sky High
This is episode number 2083. Jill and I are going to talk about how to make money in the modern construction industry. We've been talking about the four major career choices in real estate that you can make and this is the final one where we're going to talk about construction and development. This is one of my favorites and one of the hardest to break into. It requires the most money up front but talk about creating equity for yourself. Each day on the show, we answer a question from our Land Academy member discord forum and take a deep dive into land-related topics at your request.Importance Of Consistent Mailer StrategyStanley wrote, “Hi, Land Academy community. I'm having a very difficult time getting into a mailer schedule, as Jack says is necessary all the time. Please share how you all get this done. Thanks in advance.”Getting into a mailer schedule should be like an auto-pay for your water bill.I have one idea, though, that makes it better. I know what you do. If it's hard for you and it's time-consuming, then do a lot at a time. You know better. You could trust the data for a quarter. Maybe once every three months. It takes you three days to do it but you get into it. It's 90,000 records or something like that. You pick the areas, download, scrub it, and get all ready. You can slot it in. You could send it all to offer to owners if you want and tell them, “I want 8,000 or 10,000 to go out every week,” or something like that. You could do things like that. At least make it easier for you.Some people love Mailer Monday. I know people in Land Academy who do it every Monday and they have fresh things to look at and fresh ideas. They got real-time of how it worked over here. They're going to pivot to this, maybe change this a little bit, or do more of that thing, and send out the next mailer. For a lot of people, it's hard and daunting. It's a big process. Do it less often but still have a schedule of that, whether it's every 90 days or every month. Make it easier on yourself and get it done because you can't get anywhere if the mail doesn't go out.Why Motivation Matters In Real EstateReading between the lines here, the real root of this question is what do you look forward to in life? I know for a fact, it looks forward to doing real estate deals. Jill doesn't feel it in the right place in the world if she's not reviewing a bunch of deals all the time.It's true.I love that. It makes my life easy. All I have to do is send a mail out. I love real estate deals, too. I love that she wants to review real estate deals. It's not even about the money for us anymore. If we don't feel right in the world with us, do real estate.I get in trouble sometimes like, “All you want to do is to get a deal done. What are you doing?” I'm like, “That's how I am.” That's a good point. You're saying what's important to you and then tie it to that.If you think about it in your life, take a few steps back and forget about this mailer. It’s the stuff that you hate and love to do. Love the outcome or whatever's involved in it. The feeling that you get when it's over or while it's happening, that's what you're going to do. Ultimately, you're going to do stuff that makes you feel great.

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