EP 6: Google Best Practice: A Master Class

08/06/2020 57 min Temporada 1 Episodio 6

Listen "EP 6: Google Best Practice: A Master Class"

Episode Synopsis

In this class, Faheem sat down with Dan Walsh, Agency Development Manager at Google and Brittany Lee, Sr. Account Strategist at Google, as they talk about the current Google ecosystem.

In this class they covered:
- Google advertising best practices
- Platform trends
- Common mistakes advertisers make while managing performance; and how to manage volatility
- How to leverage Google advertising properties across search, shopping, display, and YouTube across the marketing mix
- Discuss YouTube best practices and the importance of video
- and so much more!