ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Blake Bartlett -- OpenView"
Episode Synopsis
This is a great explanation of PLG from the guy who coined the term. Blake Bartlett tells us about the different eras of business software and the problems it was built to solve--from solving a CIO's problems, to solving a business problem, to solving an end user problem. Blake explains how to get started with PLG, how the funnel changes going from a sales-led motion to a product-led motion, how to think about PLG metrics, and much more.
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