CEO and Co-Founder of KWC Global, Russell Wardrop in conversation with Catherine McDonald (Owner of MCD Consulting) discussing Rational Compassion versus Empathy.About Catherine McDonaldCatherine McDonald is the owner of MCD Consulting, where she provides Lean business consultancy, leadership coaching, and training to organizations seeking external support with process improvement, people development, and strategic planning.With a focus on how people and teams communicate, collaborate, and continuously improve, Catherine helps businesses introduce practical systems, standardize work, and build a culture of progress that actually sticks.Over the past eight years, she has worked with more than 100 SMEs across Ireland and the UK, and now concentrates on longer-term partnerships where real transformation can happen.One of her proudest achievements is helping a family-run business double its productivity and significantly reduce staff turnover by focusing not just on processes, but on people.Catherine also makes time for what matters most: her two boys, and her weekly GAA sessions with her Mothers and Others team.

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