At the height of leftwing activism in the Sixties, conservatives funded tax-deducible rightwing groups on campuses to counter Black Power, demands for ethnic studies, and the New Left. As historian Lauren Shepherd illustrates, such groups like Young Americans for Freedom groomed future Republican leaders and influential conservatives, like Karl Rove and Newt Gingrich. There they learned to spin unpopular politics as popular.
Lauren Lassabe Shepherd, Resistance from the Right: Conservatives and the Campus Wars in Modern America University of North Carolina Press, 2023
American Campus Podcast
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