Built to Last, the defining management study of the '90s,  showed how great companies triumph over time and how long-term sustained  performance can be engineered into the DNA of an enterprise from the  very beginning.
But what about companies that are not born with  great DNA? How can good companies, mediocre companies, even bad  companies achieve enduring greatness? Are there those that convert  long-term mediocrity or worse into long-term superiority? If so, what  are the distinguishing characteristics that cause a company to go from  good to great?
Over five years, Jim Collins and his research team  have analyzed the histories of 28 companies, discovering why some  companies make the leap and others don't. The findings include:

Level 5 Leadership: A surprising style, required for greatness
The Hedgehog Concept: Finding your three circles, to transcend the curse of competence
A Culture of Discipline: The alchemy of great results
Technology Accelerators: How good-to-great companies think differently about technology
The Flywheel and the Doom Loop: Why those who do frequent restructuring fail to make the leap

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