How to Get the Most from Your Customer Data

Knowledge at Wharton
01/11/2022 28 min
How to Get the Most from Your Customer Data

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Episode Synopsis

‘The Customer-Base Audit,’ co-authored by Wharton’s Peter Fader, argues that firms cannot make fully informed decisions without first understanding their customers’ buying behavior and the actual health of their customer base. Hosted on Acast. See acast.com/privacy for more information.

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