Friday Focus is your weekly mini-series from KGCI Real Estate On Air—a deep dive into one theme, broken into tactical, easy-to-implement episodes. Every Friday and Saturday, we unpack the strategies, scripts, and systems agents use to win more business—without the fluff.Catch every episode in the series to get the full picture, and put these moves into play by Monday.Summary:Prospecting is the lifeblood of a thriving real estate career, but it requires relentless discipline. This episode provides a complete tactical guide to building and maintaining effective prospecting routines that ensure you generate a predictable, unstoppable flow of leads every week. We break down the exact time blocks, scripts, and target segments (SOI, geographical farm, past clients) needed to transform inconsistent effort into consistent, high-volume closings.
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