Most cybersecurity products don’t fail because of bad tech.They fail because they don’t solve a real business problem.In this episode of The Keyboard Samurai, host Wil sits down with Rob Allen, Chief Product Officer at  ⁨@ThreatLocker⁩  to break down what it actually takes to build security products that matter.We cover:Why cybersecurity is still an unsolved problemThe difference between solving symptoms vs fixing root causesWhy complex threats often need simple controls, not more analyticsHow “block everything, allow by exception” changes security outcomesWhy UX and product usability decide whether security tools succeedHow customer advisory boards shape better productsWhy attackers no longer need endpoint access to cause damageThis conversation is a must-listen for:Founders, product leaders, CISOs, MSPs, and anyone building or buying security products.Links & ResourcesRob: https://www.linkedin.com/in/threatlockerrob/ThreatLocker: https://www.threatlocker.comhttps://www.youtube.com/@ThreatLockerSubscribe for weekly conversations on cyber & tech biz, GTM, and building products that actually work.

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