This podcast and free briefing report highlights the transformative potential of integrating Artificial Intelligence (AI) into the coaching profession. Rather than replacing human coaches, AI acts as a powerful complement, creating "hybrid models that leverage the strengths of both technological efficiency and human intuition." The report explores numerous multidimensional benefits across key areas of coaching practice, ranging from enhanced personalisation and accessibility to data-driven insights and workflow optimisation. The ethical considerations and the necessity of maintaining a human-AI balance are also addressed..The aim of the discussion is to stimulate more thinking around this issue Free PDF briefing

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