Jen McFarland has over 25 years of training, teaching, and executive experience. She led large-scale public sector projects affecting over 50,000 businesses, handling millions of dollars. Today, Jen consults with business owners on leadership, strategic project planning, and digital marketing. She also hosts a weekly podcast called “Women Conquer Business.”
In this episode:
Learn How Projects Drive Everything We Do
The Difference Between A Marketing Roadmap vs. Treasure Map
Making Sure You’re Building and Climbing the Right Mountain
Balancing Logic and Intuition
The Importance of Self-Awareness for Leaders
The Power of Communication in Team Building
How Listening & Understanding Creates Buy-In
The Power of Meditation in Increasing Effectiveness
The Need to Establish A Foundational Framework in Your Business & Marketing
How to Break a Problem Down Into Actionable Items
Why We Need to Focus on The Real Problem and What The Solution Will Look Like From the Customer’s Perspective
The Need for Ongoing Feedback In Guiding Projects
The Disconnect Between Marketers and Customers
What Happens if You Stop Listening To Your Intuition
The Downfall of Making Decisions Based Solely on Data
The Danger of Allocating Too Little and Too Much Time
Surrounding Yourself With Excellence and Leading Through Trust
How Self-Awareness and Openness to Feedback Enables Us to See Our Blind Spots
A Call to Disconnect With the Digital to Deliver Greater Results
Creating Your Daily Formula To Start the Day On the Right Foot 
Links:
Website: www.jenmcfarland.com
LinkedIn https://www.linkedin.com/in/jensmcfarland/
Twitter: https://twitter.com/jensmcfarland
Facebook: https://www.facebook.com/jensmcfarland
Podcast: https://www.jenmcfarland.com/podcast/
 
Recommended book: Digital Minimalism
https://www.amazon.com/Digital-Minimalism-Choosing-Focused-Noisy/dp/B07LGDY5PC/ref=sr_1_2?crid=9O8QH8JG4AAL&dchild=1&keywords=digital+minimalism&qid=1589236953&sprefix=digital+minim%2Caps%2C208&sr=8-2

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