In our May episode of Monday Market Minute, Carrie McCormick from @properties and Christies International talks about testimonials and reviews. Carrie reminds us that you can ask all the parties involved in a transaction for a review, not only your client. Next, discusses platforms for reviews to live in and how to post them in your social media accounts. Carrie and D.J. also discuss how how to deal with negative reviews. Last, Carrie and D.J. emphasize the importance of asking for reviews from your clients and all the other parties involved in your transaction.



If you’d prefer to watch this interview, click here to view on YouTube!



Carrie can be reached at [email protected] or by phone at 312.961.4612.



Please follow Carrie on Instagram by clicking here.



This episode is brought to you by Real Geeks.











Transcript



D.J. Paris 0:00You should assume that every client is going to Google you and read your reviews. So let's help you get more reviews. Stay tuned. This episode of Keeping it real is brought to you by real geeks. How many homes are you going to sell this year? Do you have the right tools? Is your website turning soft leads and interested buyers? Are you spending money on leads that aren't converting? Well real geeks is your solution. Find out why agents across the country choose real geeks as their technology partner. Real geeks was created by an agent for agents. They pride themselves on delivering a sales and marketing solution so that you can easily generate more business. There agent websites are fast and built for lead conversion with a smooth search experience for your visitors. Real geeks also includes an easy to use agent CRM. So once a lead signs up on your website, you can track their interest and have great follow up conversations. Real geeks is loaded with a ton of marketing tools to nurture your leads and increase brand awareness visit real geeks.com forward slash keeping it real pod and find out why Realtors come to real geeks to generate more business again, visit real geeks.com forward slash keeping it real pod and now on to our show.



Welcome to Real the largest podcast for real estate agents and buy real estate agents. My name is DJ Parris. I'm your guide and host through the show and today on the show is our annual ARPs our annual our monthly series called The Monday market minute with Carrie McCormick it's a lot of EMS from the Kerry McCormick Real Estate Group with at properties. Carrie is a top top top 1% producer in Chicago with over 20 years of experience helping buyers sellers and investors in Cary is always not in the top 1% or even 1/10 of 1% but probably 1/10 of 1/10 of 1%. So out of 46,000 Realtors in Chicago, she's like in the top 10 to 15 Out of all of them literally so she is a true superstar. She's an expert in everything from first time homebuyers, veteran investors and luxury properties. She also works with a lot of developers and is often chosen to represent their high end developments. And she has a reputation here in Chicago as being very sought after as a speaker. So if you ever need anyone to speak at events, she is also a great resource. We are just excited to have her on our show every single month for the past five years. Please visit her at her website, Carrie McCormick r e.com. But more importantly, follow her on Instagram. She has an incredible Instagram or social media presence. And she does it all herself. So you can find her at Carey McCormick real estate on Instagram links to those in the show notes. Carrie, welcome back to the show.



Carrie McCormick 3:01Well, thank you. Thank you. That's quite the intro and I appreciate you and everything you do.



D.J. Paris 3:06I appreciate you because you were one of the very first people to come on my little show at the time. And you have been such a loyal member of our of our staff I guess I'd say and it is a real honor i i will say for all of our listeners Karis name comes up a lot when I'm I work on some committees at the Chicago Association at the local level. And whenever we need speakers heard, your name is always always suggested and so I'm like I'm so lucky to be able to get to talk to her every month. So our listeners are lucky as well. So what do we got going on this week? This month?



Carrie McCormick 3:46Yeah, so I wanted to talk about testimonials and reviews. Because you know, as we're busy and we're doing our thing you know it's sometimes we forget about how important reviews and testimonials are and it just dawned on me actually, I forget what I was looking for but well it was a product I was buying actually and you know I went to go look at the reviews that everyone had written about this particular product and really kind of got you know, in depth of reading through the reviews and made a decision to buy something based on the reviews and you know, it is important in our business and I do think with people being online and making decisions that having a roof or testimonials we need to focus on them. So you know I'm it's always this is always a reminder to myself, you know, I've got a lot of reviews online and there's there's months that go by that I'm like, oh shoot, you know, I forgot to do that. I forgot to ask that person for review. So implementing a system that right after your transaction is completed to make sure that you reach out to that home buyer or home seller and get a review for yourself and then I started thinking is, you know, in, in every transaction, there's a few different parties involved, right? You've got the attorneys, you've got the lenders, you've got the inspectors. So why don't you ask those people for a review as well, because they were part of action with you, as it Yeah. And, you know, I started doing that with the attorney. And you know, like, the attorney would send me an email and say, you know, it was so nice working with you, you know, you're a true pro blah, blah, blah. And I'm like, well, thank you. And so are you. You know, would you mind I love that you did that. Would you mind? Here's a link, you know, would you mind writing a little review for me, right, because I think it's important not only from our consumers, our, you know, our buyers and sellers to give us a review, but everyone else in that transaction. And so you know, that's another way to get more reviews. The other I noticed a problem. But the other challenge that we have is that there's so many different places to put a review, right? You can do Yelp, you can do Google business, realtor.com, Zillow, your own company's website, right? You've got all these different platforms that people can put reviews on, right. And so I work for at properties Christie's international here in Chicago, and our company, after a transaction is complete at properties, Christie's will send out an email directly to the consumer, to write a review for me, which is then housed on our website. Well, that's fantastic. And that's great. But not a lot of people go to the app properties website, to look at my reviews. Right? Right. So you know, I use a lot of Google business profiles. So I want the the review to be on there. And then again, you've got Yelp. So anyways, my point is, is that pick the platform that best works for you, and concentrate on that or find a way that you can cross? Do your reviews on cross different on different platforms? Sure. So I think that is, is great. And then once you do get those great reviews, what do you do from there? So one, obviously social media, right, so let's exploit that great review. So whether you're going to put it on your LinkedIn account, your Facebook account, your Instagram account, use that review and share it on social media. Some clients don't like photos of them. So obviously, make sure that if you're either posting their house or a picture of them, you ask them permission to do that, because a lot of people are private, and they don't want other people to know that they bought a house or sold a house or where they're living. So just you know, a word of caution, make sure that you ask for permission before you put a client's name, of course name but you know, their picture and or their house up there.



D.J. Paris 8:00So yeah, I have a bunch of thoughts. This is such great advice. And we don't talk about reviews enough. And I'll tell you what we did at our brokerage, similar to what app properties does, is, and this is something that anyone can really implement for themselves. And I actually built the system for our company. And obviously, somebody built it for your company as well. And it really wasn't that hard to build. And so what we do is, every time one of our agents has a closing, it's kind of a manual job, because we have to go through and pull the email address of the client, which I wish was in a central location where we could copy and paste, but a lot of times, it's paper apps or whatever, and you anyway, you have to find the client's information. But obviously, as the agent, you would already have that. So what I would do is I would let the client know, well, going all the way back to the beginning of the relationship, I would let them know say, hey, you know, once we get through this transaction, I'm going to be sending you a you know, an evaluation of me if you don't mind sharing the good, the bad, the ugly, share everything. You know what the experience was like, that would really help me out. And then once that transaction closes within a couple of days, ideally maybe even while I don't know if same day is the right the right time, you might have a better gauge on when to send I think we send it about a week after approximately is kind of when we do it. Just kind of let the dust settle on everything. And then the the way that we do it is kind of cute. We have I have a picture of a kitten. I would bring it up here on the video thing, but most of our audience wouldn't see it anyway. But it's like a kitten begging.

Ver todos los episodios