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Listen "Video Production Secrets of Top 1% Real Estate Agents • Nick Niehaus"
Episode Synopsis
Nick Niehaus as a Co-Founder and Head Trainer at Business Video School talks about working with real estate agents. Nick discusses the importance of coaching and training, marketing tips and social media tricks. Last, Nick describes why, based on his experience, he believes video messages are very powerful to create a strong bond with clients.
If you’d prefer to watch this interview, click here to view on YouTube!
Nick Niehaus can be reached at +1 314-548-9106.
This episode is brought to you by Real Geeks.
Transcript
D.J. Paris 0:00Thinking about adding more video this year to your branding and marketing but not completely sure how to do it? Well, don't worry, we're going to talk to an expert today. Stay tuned. This episode of Keeping it real is brought to you by real geeks. How many homes are you going to sell this year? Do you have the right tools? Is your website turning soft leads and interested buyers? Are you spending money on leads that aren't converting? Well real geeks is your solution. Find out why agents across the country choose real geeks as their technology partner. Real geeks was created by an agent for agents. They pride themselves on delivering a sales and marketing solutions so that you can easily generate more business. There agent websites are fast and built for lead conversion with a smooth search experience for your visitors. Real geeks also includes an easy to use agent CRM. So once a lead signs up on your website, you can track their interest and have great follow up conversations. Real geeks is loaded with a ton of marketing tools to nurture your leads and increase brand awareness visit real geeks.com forward slash keeping it real pod and find out why Realtors come to real geeks to generate more business again, visit real geeks.com forward slash keeping it real pod. And now on to our show
Hello, and welcome to another episode of Keeping it real the largest podcast made by real estate agents. And for real estate agents. My name is DJ Paris. I am your guide and host through the show and in just a moment, we're going to be speaking with business video consultant, Nick Niehaus to tell you exactly what you should be doing this year to take your videos to the next level and attract more clients. Before we get to Nick. I guarantee there's another realtor you know who needs to up their marketing game specifically around video send please send them a link to this episode Nick gives so many great tips and advice in here it was guaranteed to help them in your in their business. And they're going to be guaranteed to be thankful to You for sending them a link. So please send them over to our website keeping it real pod.com Every episode we've ever done, and we have just about 500 episodes now they can all be played directly from a browser. You don't even have to open up a podcast app, go to keeping it real pod.com Every episode there and also, we're in every podcast directory so you can always search for keeping it real and hit that subscribe button. Okay guys, let's get to the main event, my conversation with Nick Niehaus.
Today on the show we have Nick Niehaus with Business Video School me tell you more about Nick. Now Nick Niehaus is the co founder and head trainer at Business Video school he has spent the last six years working with 1000s of real estate agents to help them overcome the challenges of transitioning to video communication, and marketing. In doing so Nick has become an expert at helping email up sorry, me. Repeat that last sentence there I screwed up. In doing so Nick has become an expert at helping small business owners gain confidence on camera and learn how to use video to grow their business through branding. Please everyone go to visit Nick's website which is biz video school.com Business bi Z bi Z video school.com link to that in the show notes. Nick, welcome to the show.
Nick Niehaus 3:48Yeah, thanks, TJ. Thanks for having me on.
D.J. Paris 3:50Very excited to chat with you. I you know the world has really changed a lot a while obviously the world's always changing but certainly with the advent three years ago, you know, with when COVID hit, and we were doing work from home, I saw a shift in Realtors really probably more out of desperation than anything but just embracing some of the video conferencing technology, more video production when it comes to social media. And I've seen agents continue to evolve their video practices, even now we're largely back to normal and we're moving around and about of course, I'm still seeing that trend continue. Obviously the rise of tick tock has has also increased the popularity of video, but I am so excited to have you on the show because I want to talk all things video. You know, this is something that I think every one of our listeners or viewers can can relate to and try to figure out as they determine what they want to spend their time and energy on. In 2023, I think video is a great skill that really anyone can develop. And obviously, you teach people how to do that. So I'm excited to have you out.
Nick Niehaus 5:11Awesome. Yeah, no, and I love talking about this stuff. But that's the pandemic certainly sort of accelerated and disrupted all kinds of stuff with videos. So it's been an interesting three years.
D.J. Paris 5:21Well, let's, let's talk about the role of video. So first, let's get into your background before we actually start giving suggestions to agents. So what brought you into into this space?
Nick Niehaus 5:33Yeah, so I mean, I've been, so I actually, you know, when I went to college, I started working as a freshman for a company called College works painting, and then it worked in there for six years. And in that experience, like you basically you run a small painting business, kind of like an internship program. And so that was my first experience with with marketing, which I sort of put quotes around, because there was a lot of door knocking, because it's like going out knocking on doors, putting fliers out, you know, all that stuff. And, you know, it's going going away is back at this point. But the reason I bring that up is because I basically had been working in marketing ever since. And so it's something that I've been good at, in some areas, you know, really bad at and others. What happened though, is I actually started a company, man, it's been almost eight years, I think, at this point. And what we did is we would put out flyers for other businesses, right? So we got working with real estate agents. As a result of that, because of the concept of farming, we had this cool sticky flyer, you could like stick right in the middle of a front door, very, you know, I get kind of catching. And so we started working with them and started doing this farming stuff. And that was, that was probably about six years ago. And it was right when video was really starting to emerge as a marketing tool for small businesses. And so there was kind of this big, this big kind of moment in time where you can start to run your own Facebook, video ads, you can start to run YouTube ads, and very few small businesses were even kind of aware of these possibilities. And so we kind of went to these agents who you're working with to in these flyers. And part of it was we didn't want to be out there, you know, putting fliers on doors for the rest of our lives are like, well, what can we do, it's a little bit more sustainable. And so we started making videos with them, and you know, bringing them into our studio and coaching them on camera. And you know, a lot of it ended up being sort of psychological stuff, you know, getting over that fear of the camera getting over their, you know, qualms about seeing themselves on that video screen. And then three years ago, right around the beginning of the pandemic, actually a little before that, we started to realize, you know, hey, these people are common, we're making a video with them, you think this would kick start this, this sort of brand effort, hey, I'm going to use video everywhere, I'm gonna start, you know, sending sending my clients video messages and start making social media videos, you know, and it wasn't happening, you know, and that's, that's what kind of led us to saying, well, there's a gap here, you know, there's something people are missing, or they misunderstanding, you know, how to use video is that the technical steps? And the more research we did it was there was sort of all of it, you know, and we said, Okay, well, we need to build a training program for this, we need to start teaching people how to use this, this new form of communication, which is the way that we saw it. And so timing, it worked out perfect, because we actually, we built a course and piloted it, we launched that December of 2019. And so like, within three months, the pandemic swept the country. And I mean, literally, we got shut down, we weren't, we weren't allowed to make videos with people for a couple months. And that that was a forced pivot, obviously. But we sort of immediately said, Alright, let's start doing this training. We got this course, let's see, we can do we brought some partners in, I think we had 900 people come through that first course within about three months, you know, so it's like, okay, there's clearly clearly a need for what we're doing here. And we've just been kind of running ever since.
D.J. Paris 8:32I, that's amazing. I remember back, really, before video was so prevalent in social media, in particular, when you would go to do anything in the video, they would typically ask you, have you been media trained? Right, that was that was the the old age sort of skill set that have you been you've been in front of a camera before? This is really before, we all just had, you know, high definition cameras in our pockets that could you know, take almost comparable shots with, you know, with these $20,000 cameras.
If you’d prefer to watch this interview, click here to view on YouTube!
Nick Niehaus can be reached at +1 314-548-9106.
This episode is brought to you by Real Geeks.
Transcript
D.J. Paris 0:00Thinking about adding more video this year to your branding and marketing but not completely sure how to do it? Well, don't worry, we're going to talk to an expert today. Stay tuned. This episode of Keeping it real is brought to you by real geeks. How many homes are you going to sell this year? Do you have the right tools? Is your website turning soft leads and interested buyers? Are you spending money on leads that aren't converting? Well real geeks is your solution. Find out why agents across the country choose real geeks as their technology partner. Real geeks was created by an agent for agents. They pride themselves on delivering a sales and marketing solutions so that you can easily generate more business. There agent websites are fast and built for lead conversion with a smooth search experience for your visitors. Real geeks also includes an easy to use agent CRM. So once a lead signs up on your website, you can track their interest and have great follow up conversations. Real geeks is loaded with a ton of marketing tools to nurture your leads and increase brand awareness visit real geeks.com forward slash keeping it real pod and find out why Realtors come to real geeks to generate more business again, visit real geeks.com forward slash keeping it real pod. And now on to our show
Hello, and welcome to another episode of Keeping it real the largest podcast made by real estate agents. And for real estate agents. My name is DJ Paris. I am your guide and host through the show and in just a moment, we're going to be speaking with business video consultant, Nick Niehaus to tell you exactly what you should be doing this year to take your videos to the next level and attract more clients. Before we get to Nick. I guarantee there's another realtor you know who needs to up their marketing game specifically around video send please send them a link to this episode Nick gives so many great tips and advice in here it was guaranteed to help them in your in their business. And they're going to be guaranteed to be thankful to You for sending them a link. So please send them over to our website keeping it real pod.com Every episode we've ever done, and we have just about 500 episodes now they can all be played directly from a browser. You don't even have to open up a podcast app, go to keeping it real pod.com Every episode there and also, we're in every podcast directory so you can always search for keeping it real and hit that subscribe button. Okay guys, let's get to the main event, my conversation with Nick Niehaus.
Today on the show we have Nick Niehaus with Business Video School me tell you more about Nick. Now Nick Niehaus is the co founder and head trainer at Business Video school he has spent the last six years working with 1000s of real estate agents to help them overcome the challenges of transitioning to video communication, and marketing. In doing so Nick has become an expert at helping email up sorry, me. Repeat that last sentence there I screwed up. In doing so Nick has become an expert at helping small business owners gain confidence on camera and learn how to use video to grow their business through branding. Please everyone go to visit Nick's website which is biz video school.com Business bi Z bi Z video school.com link to that in the show notes. Nick, welcome to the show.
Nick Niehaus 3:48Yeah, thanks, TJ. Thanks for having me on.
D.J. Paris 3:50Very excited to chat with you. I you know the world has really changed a lot a while obviously the world's always changing but certainly with the advent three years ago, you know, with when COVID hit, and we were doing work from home, I saw a shift in Realtors really probably more out of desperation than anything but just embracing some of the video conferencing technology, more video production when it comes to social media. And I've seen agents continue to evolve their video practices, even now we're largely back to normal and we're moving around and about of course, I'm still seeing that trend continue. Obviously the rise of tick tock has has also increased the popularity of video, but I am so excited to have you on the show because I want to talk all things video. You know, this is something that I think every one of our listeners or viewers can can relate to and try to figure out as they determine what they want to spend their time and energy on. In 2023, I think video is a great skill that really anyone can develop. And obviously, you teach people how to do that. So I'm excited to have you out.
Nick Niehaus 5:11Awesome. Yeah, no, and I love talking about this stuff. But that's the pandemic certainly sort of accelerated and disrupted all kinds of stuff with videos. So it's been an interesting three years.
D.J. Paris 5:21Well, let's, let's talk about the role of video. So first, let's get into your background before we actually start giving suggestions to agents. So what brought you into into this space?
Nick Niehaus 5:33Yeah, so I mean, I've been, so I actually, you know, when I went to college, I started working as a freshman for a company called College works painting, and then it worked in there for six years. And in that experience, like you basically you run a small painting business, kind of like an internship program. And so that was my first experience with with marketing, which I sort of put quotes around, because there was a lot of door knocking, because it's like going out knocking on doors, putting fliers out, you know, all that stuff. And, you know, it's going going away is back at this point. But the reason I bring that up is because I basically had been working in marketing ever since. And so it's something that I've been good at, in some areas, you know, really bad at and others. What happened though, is I actually started a company, man, it's been almost eight years, I think, at this point. And what we did is we would put out flyers for other businesses, right? So we got working with real estate agents. As a result of that, because of the concept of farming, we had this cool sticky flyer, you could like stick right in the middle of a front door, very, you know, I get kind of catching. And so we started working with them and started doing this farming stuff. And that was, that was probably about six years ago. And it was right when video was really starting to emerge as a marketing tool for small businesses. And so there was kind of this big, this big kind of moment in time where you can start to run your own Facebook, video ads, you can start to run YouTube ads, and very few small businesses were even kind of aware of these possibilities. And so we kind of went to these agents who you're working with to in these flyers. And part of it was we didn't want to be out there, you know, putting fliers on doors for the rest of our lives are like, well, what can we do, it's a little bit more sustainable. And so we started making videos with them, and you know, bringing them into our studio and coaching them on camera. And you know, a lot of it ended up being sort of psychological stuff, you know, getting over that fear of the camera getting over their, you know, qualms about seeing themselves on that video screen. And then three years ago, right around the beginning of the pandemic, actually a little before that, we started to realize, you know, hey, these people are common, we're making a video with them, you think this would kick start this, this sort of brand effort, hey, I'm going to use video everywhere, I'm gonna start, you know, sending sending my clients video messages and start making social media videos, you know, and it wasn't happening, you know, and that's, that's what kind of led us to saying, well, there's a gap here, you know, there's something people are missing, or they misunderstanding, you know, how to use video is that the technical steps? And the more research we did it was there was sort of all of it, you know, and we said, Okay, well, we need to build a training program for this, we need to start teaching people how to use this, this new form of communication, which is the way that we saw it. And so timing, it worked out perfect, because we actually, we built a course and piloted it, we launched that December of 2019. And so like, within three months, the pandemic swept the country. And I mean, literally, we got shut down, we weren't, we weren't allowed to make videos with people for a couple months. And that that was a forced pivot, obviously. But we sort of immediately said, Alright, let's start doing this training. We got this course, let's see, we can do we brought some partners in, I think we had 900 people come through that first course within about three months, you know, so it's like, okay, there's clearly clearly a need for what we're doing here. And we've just been kind of running ever since.
D.J. Paris 8:32I, that's amazing. I remember back, really, before video was so prevalent in social media, in particular, when you would go to do anything in the video, they would typically ask you, have you been media trained? Right, that was that was the the old age sort of skill set that have you been you've been in front of a camera before? This is really before, we all just had, you know, high definition cameras in our pockets that could you know, take almost comparable shots with, you know, with these $20,000 cameras.
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