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Listen "The Importance Of Confidence & How To Cultivate It •Susan Santoro"
Episode Synopsis
Susan Santoro from Susan Santoro team with William Pitt Sotheby’s International Realty talks about her experience as a realtor, and discusses how she was motivated to get into this business by her husband who is a real estate developer. Susan discusses what is her drive to keep going and being successful as she believes that it’s important to believe on your decisions because in the real estate business you wake up every day unemployed. Last, Susan emphasizes that every agent should be very confident in their job and learn how to sell themselves.
If you’d prefer to watch this interview, click here to view on YouTube!
Susan Santoro can be reached at +1 203 605 5297 and [email protected].
This episode is brought to you by Real Geeks.
Transcript
D.J. Paris 0:00Today's a special episode of Keeping it real as we get to speak with an agent who has been practicing for 39 years. Does she have some wisdom to share? Oh boy, does she stay tuned. This episode of Keeping it real is brought to you by real geeks. How many homes are you going to sell this year? Do you have the right tools? Is your website turning soft leads and interested buyers? Are you spending money on leads that aren't converting? Well real geeks is your solution. Find out why agents across the country choose real geeks as their technology partner. Real geeks was created by an agent for agents. They pride themselves on delivering a sales and marketing solution so that you can easily generate more business. Their agent websites are fast and built for lead conversion with a smooth search experience for your visitors. Real geeks also includes an easy to use agent CRM. So once a lead signs up on your website, you can track their interest and have great follow up conversations. Real geeks is loaded with a ton of marketing tools to nurture your leads and increase brand awareness visit real geeks.com forward slash keeping it real pod and find out why Realtors come to real geeks to generate more business again, visit real geeks.com forward slash keeping it real pod and now on to our show.
Hello, and welcome to another episode of Keeping it real the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I am your guide and host through the show. And in just a moment we're going to be speaking with 39 year real estate veteran Susan Santoro. Before we get to Susan, just a couple of quick reminders. Please, as always support our sponsors. We love our sponsors. They help pay the bills for us and help us keep producing episodes. So check out their services and products and consider investing in them. And then second, please tell a friend about the show. Think of one other realtor that could use the wisdom that you're about to hear from Susan and share this episode with another agent so send it over. Also leave us a review. I guess I asked for three things. Oh well. Thank you for everyone. We love you. We love our audience our listeners. We appreciate you but let's get to the main event my conversation with Susan Santoro.
All right, today on the show our guest is Susan Santoro from the Susan Santoro team with William Pitt Sotheby's International Realty in New Haven County in Connecticut. Now let me tell you more about Susan. As since 1985 Susan Santoro has held a prominent position as one of the most distinguished agents within the greater New Haven shoreline region. As the foremost agent in sales at William Pitt Sotheby's International Realty is Guilford brokerage, she has garnered a reputation as an unparalleled performers securing the number one agent title and claiming the number three spot across the entire company. operating as a cohesive unit Susan leads the Susan Centauro team, which is a dedicated assembly of accomplished full time realtors, whose excellence earn them the distinguished top real estate award from Inman based on sales, amassing over 73 million in transactions just last year. Now year after year. Her achievements are underscored by multiple awards including the prestigious Connecticut magazine five star real estate agent Award. She secured the highest ranking for overall satisfaction. That's a client award distinction showcased in Connecticut magazine. In addition to that she's super into philanthropy and giving back she's actively engaged with the Juvenile Diabetes Research Foundation, a testament to her unwavering dedication to fundraising and also is involved with the Ronald McDonald House trees of hope. And we are just so honored to have Susan on the show before I bring up before Susan comes on. want everybody to follow her at Sue's Instagram, so go to Instagram Susan Santoro underscore realtor. Now we will have a link to that in the show notes as well as Susan's website. Susan, welcome to the show.
Susan Santoro 4:35Thank you. Nice introduction. Thank you.
D.J. Paris 4:38Thank you. Now the last time I was for anyone who isn't I'm going to interrupt myself now twice as getting through this. Anyone who isn't familiar with New Haven, New Haven is just outside of New York. It's right on the basically right on the shore, and it is known for a number of things. Most probably most notably, people of New Haven will tell you and they will tell you with a straight face that they invented pizza. Now, I don't know if that's technically true or not. And that is a debatable topic and I am not here to be the final authority on whether it was in Naples, Italy, or New Haven, but New Haven people are very, very proud of their pizza. And I have eaten New Haven pizza and I've eaten the very famous Pepys clam pizza, which sounds really gross for a lot of you listening, but it is delicious. So Susan, I am a big pizza fan. And I love the fact that I'm talking to a New Haven person because I love your pizza.
Susan Santoro 5:36I look forward to treating you to it when you come, but it's between puppies and Sally's. We have these pizza wars all the time, and everybody has their favorite. in Wooster street. There are plenty of other places in New Haven also. And the pizzas good everywhere. I
D.J. Paris 5:51went to chat GBT for the official answer. And again, chat, GBT. It's not exactly the oracle at Delphi, but it's a it's close to accurate. And I said, Where was pizza originated? And it said, while people of New Haven will tell you that it's originated there, we believe it actually is from is from Naples. But it's still not totally clear. So we'll go with new cars.
Susan Santoro 6:15And you can get New Haven style pizza in your hometown too.
D.J. Paris 6:18Yeah. So for any Chicago people, if you are familiar with piece, which is always on the top, Chicago pizza places list, it's not Chicago style, which is the deep dish stuff, but it is it's thin crust, more of a tavern II sort of style. But But no, not tavern, but thin and big. And just delicious. I am a huge fan of of New Haven style. So anyway, we are talking about, I can talk about pizza. I will. But we want to talk about Susan and all of her amazing real estate accomplishments. Now, Susan, you've been in the industry nearly 40 years, which is so amazing and impressive. And you are still crushing it all these years later, I would love to start at the very beginning of your journey, like how did you get into real estate and why? So it
Susan Santoro 7:13was kind of an accident. My husband is a real estate developer and kind of ran out of land needed a place to build. And I was like, why don't you get your real estate license and go and look for some land for me to build on. So that's how it started. And then I thought, Oh, we're gonna have a family, I'm going to be a stay at home mom. And then, you know, once you have a couple of good sales under your belt, you're either born with it, or you're not that adrenaline, that fire in your belly, you can't wait to make the next sale. And then it becomes addicting. And so by the time my daughter was born, five years later, it was a major career. And I still wake up every single day with that fire, and I can't wait to see what the next deal is gonna be.
D.J. Paris 7:58That's amazing. And it is it is fun. I would like to ask you, what is the what what fuels that fire like inside of you? I never really asked this question. But I think it's a good one. Like, what do you do? Are you aware of what it is inside of you that is just so eager to keep going forward? Is there certain goals you're looking to hit? Is it just a feeling of satisfaction? Is it about helping? What is it?
Susan Santoro 8:23So it's a lot of the above except that I except for the goal part? I am not believe it or not most successful people always say, Oh, I've got this, you know, board or this, you know, the goals of my year. I don't like goals. I just like to keep on going keep on going. And you know, not many people have asked me you know, kind of like, what is your why? But the truth is, is I dropped out of college after my first year, I was never meant to go to college. My mom was not happy and told me that, you know, if you want to be successful in life, you have to have that opportunity and go to college and get a degree. So and my dad who ran a major corporation was CEO of a major corporation also didn't finish college. So why think it was one of those things like I'm going to show her and now we just you know we laugh about it every time I get an award I send it to my mom and I say no let me know when I'm going to become something so that was kind of my why it makes my dad super happy still checks in on me weekly wants to know my sales. And you know it gets a big smile on his face. So I think I think he remains my why he wrote a wonderful book called pilot your life. It sits on my desk and it's my motivational Bible. It's a great motivational book for people in business and he's definitely my why.
D.J. Paris 9:50Well let's Yeah,
If you’d prefer to watch this interview, click here to view on YouTube!
Susan Santoro can be reached at +1 203 605 5297 and [email protected].
This episode is brought to you by Real Geeks.
Transcript
D.J. Paris 0:00Today's a special episode of Keeping it real as we get to speak with an agent who has been practicing for 39 years. Does she have some wisdom to share? Oh boy, does she stay tuned. This episode of Keeping it real is brought to you by real geeks. How many homes are you going to sell this year? Do you have the right tools? Is your website turning soft leads and interested buyers? Are you spending money on leads that aren't converting? Well real geeks is your solution. Find out why agents across the country choose real geeks as their technology partner. Real geeks was created by an agent for agents. They pride themselves on delivering a sales and marketing solution so that you can easily generate more business. Their agent websites are fast and built for lead conversion with a smooth search experience for your visitors. Real geeks also includes an easy to use agent CRM. So once a lead signs up on your website, you can track their interest and have great follow up conversations. Real geeks is loaded with a ton of marketing tools to nurture your leads and increase brand awareness visit real geeks.com forward slash keeping it real pod and find out why Realtors come to real geeks to generate more business again, visit real geeks.com forward slash keeping it real pod and now on to our show.
Hello, and welcome to another episode of Keeping it real the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I am your guide and host through the show. And in just a moment we're going to be speaking with 39 year real estate veteran Susan Santoro. Before we get to Susan, just a couple of quick reminders. Please, as always support our sponsors. We love our sponsors. They help pay the bills for us and help us keep producing episodes. So check out their services and products and consider investing in them. And then second, please tell a friend about the show. Think of one other realtor that could use the wisdom that you're about to hear from Susan and share this episode with another agent so send it over. Also leave us a review. I guess I asked for three things. Oh well. Thank you for everyone. We love you. We love our audience our listeners. We appreciate you but let's get to the main event my conversation with Susan Santoro.
All right, today on the show our guest is Susan Santoro from the Susan Santoro team with William Pitt Sotheby's International Realty in New Haven County in Connecticut. Now let me tell you more about Susan. As since 1985 Susan Santoro has held a prominent position as one of the most distinguished agents within the greater New Haven shoreline region. As the foremost agent in sales at William Pitt Sotheby's International Realty is Guilford brokerage, she has garnered a reputation as an unparalleled performers securing the number one agent title and claiming the number three spot across the entire company. operating as a cohesive unit Susan leads the Susan Centauro team, which is a dedicated assembly of accomplished full time realtors, whose excellence earn them the distinguished top real estate award from Inman based on sales, amassing over 73 million in transactions just last year. Now year after year. Her achievements are underscored by multiple awards including the prestigious Connecticut magazine five star real estate agent Award. She secured the highest ranking for overall satisfaction. That's a client award distinction showcased in Connecticut magazine. In addition to that she's super into philanthropy and giving back she's actively engaged with the Juvenile Diabetes Research Foundation, a testament to her unwavering dedication to fundraising and also is involved with the Ronald McDonald House trees of hope. And we are just so honored to have Susan on the show before I bring up before Susan comes on. want everybody to follow her at Sue's Instagram, so go to Instagram Susan Santoro underscore realtor. Now we will have a link to that in the show notes as well as Susan's website. Susan, welcome to the show.
Susan Santoro 4:35Thank you. Nice introduction. Thank you.
D.J. Paris 4:38Thank you. Now the last time I was for anyone who isn't I'm going to interrupt myself now twice as getting through this. Anyone who isn't familiar with New Haven, New Haven is just outside of New York. It's right on the basically right on the shore, and it is known for a number of things. Most probably most notably, people of New Haven will tell you and they will tell you with a straight face that they invented pizza. Now, I don't know if that's technically true or not. And that is a debatable topic and I am not here to be the final authority on whether it was in Naples, Italy, or New Haven, but New Haven people are very, very proud of their pizza. And I have eaten New Haven pizza and I've eaten the very famous Pepys clam pizza, which sounds really gross for a lot of you listening, but it is delicious. So Susan, I am a big pizza fan. And I love the fact that I'm talking to a New Haven person because I love your pizza.
Susan Santoro 5:36I look forward to treating you to it when you come, but it's between puppies and Sally's. We have these pizza wars all the time, and everybody has their favorite. in Wooster street. There are plenty of other places in New Haven also. And the pizzas good everywhere. I
D.J. Paris 5:51went to chat GBT for the official answer. And again, chat, GBT. It's not exactly the oracle at Delphi, but it's a it's close to accurate. And I said, Where was pizza originated? And it said, while people of New Haven will tell you that it's originated there, we believe it actually is from is from Naples. But it's still not totally clear. So we'll go with new cars.
Susan Santoro 6:15And you can get New Haven style pizza in your hometown too.
D.J. Paris 6:18Yeah. So for any Chicago people, if you are familiar with piece, which is always on the top, Chicago pizza places list, it's not Chicago style, which is the deep dish stuff, but it is it's thin crust, more of a tavern II sort of style. But But no, not tavern, but thin and big. And just delicious. I am a huge fan of of New Haven style. So anyway, we are talking about, I can talk about pizza. I will. But we want to talk about Susan and all of her amazing real estate accomplishments. Now, Susan, you've been in the industry nearly 40 years, which is so amazing and impressive. And you are still crushing it all these years later, I would love to start at the very beginning of your journey, like how did you get into real estate and why? So it
Susan Santoro 7:13was kind of an accident. My husband is a real estate developer and kind of ran out of land needed a place to build. And I was like, why don't you get your real estate license and go and look for some land for me to build on. So that's how it started. And then I thought, Oh, we're gonna have a family, I'm going to be a stay at home mom. And then, you know, once you have a couple of good sales under your belt, you're either born with it, or you're not that adrenaline, that fire in your belly, you can't wait to make the next sale. And then it becomes addicting. And so by the time my daughter was born, five years later, it was a major career. And I still wake up every single day with that fire, and I can't wait to see what the next deal is gonna be.
D.J. Paris 7:58That's amazing. And it is it is fun. I would like to ask you, what is the what what fuels that fire like inside of you? I never really asked this question. But I think it's a good one. Like, what do you do? Are you aware of what it is inside of you that is just so eager to keep going forward? Is there certain goals you're looking to hit? Is it just a feeling of satisfaction? Is it about helping? What is it?
Susan Santoro 8:23So it's a lot of the above except that I except for the goal part? I am not believe it or not most successful people always say, Oh, I've got this, you know, board or this, you know, the goals of my year. I don't like goals. I just like to keep on going keep on going. And you know, not many people have asked me you know, kind of like, what is your why? But the truth is, is I dropped out of college after my first year, I was never meant to go to college. My mom was not happy and told me that, you know, if you want to be successful in life, you have to have that opportunity and go to college and get a degree. So and my dad who ran a major corporation was CEO of a major corporation also didn't finish college. So why think it was one of those things like I'm going to show her and now we just you know we laugh about it every time I get an award I send it to my mom and I say no let me know when I'm going to become something so that was kind of my why it makes my dad super happy still checks in on me weekly wants to know my sales. And you know it gets a big smile on his face. So I think I think he remains my why he wrote a wonderful book called pilot your life. It sits on my desk and it's my motivational Bible. It's a great motivational book for people in business and he's definitely my why.
D.J. Paris 9:50Well let's Yeah,
In God we trust