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Listen "Is 100% Commission The Future of Real Estate Brokerage? • Sam Sawyer"
Episode Synopsis
Sam Sawyer the CEO of Pinnacle Realty Advisors talks about the beginning of his experience in real estate when he was just 19 years old. Sawyer describes how he helped friends find apartments and condos while attending Southern Methodist University in Dallas, TX. Sam describes the tool they have built - Brokerage as a service, which is covers all the US, where agents can pick the brokerage plan they want. Next he describes the importance of connecting people and how the idea to connect old agents with the new ones will benefit everyone.
If you’d prefer to watch this interview, click here to view on YouTube!
Sam Sawyer can be reached at 972-338-5441.
This episode is brought to you by Real Geeks.
Transcript
D.J. Paris 0:00It's 2023. We're almost halfway through the year now and agents are moving around. So we're going to talk all about recruiting today and switching brokerages. Stay tuned. This episode of Keeping it real is brought to you by real geeks. How many homes are you going to sell this year? Do you have the right tools? Is your website turning soft leads and interested buyers? Are you spending money on leads that aren't converting? Well real geeks is your solution. Find out why agents across the country choose real geeks as their technology partner. Real geeks was created by an agent for agents. They pride themselves I'm delivering a sales and marketing solution so that you can easily generate more business. There agent websites are fast and built for lead conversion with a smooth search experience for your visitors. Real geeks also includes an easy to use agent CRM. So once a lead signs up on your website, you can track their interest and have great follow up conversations. Real geeks is loaded with a ton of marketing tools to nurture your leads and increase brand awareness visit real geeks.com forward slash keeping it real pod and find out why Realtors come to real geeks to generate more business again, visit real geeks.com forward slash keeping it real pod. And now on to our show.
Hello, and welcome to another episode of Keeping it real the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I am your guide and host through the show. And in just a moment we're going to be speaking with top producer and real estate entrepreneur Sam Sawyer. Before we get to Sam, just a couple of quick reminders. Please tell a friend about this podcast to send it over to another realtor that's struggling right now that needs to grow their business in 2023 and let them know about our show. And also guys we have started now clipping our episodes and providing short form video content on all of the different social media channels. I think we're pretty much on everything so you can find us on Tik Tok, Facebook, Instagram, LinkedIn, YouTube really everywhere and probably a few others. So what we're doing is every day I'm posting a short form usually 30 to 62nd video clip from one of our episodes with a tip or strategy that you can implement and use immediately. So this way you can get these little bite sized nuggets of wisdom every single day but you have to subscribe to be able to access these so find us anywhere on any social media channel. We also have a link tree you can look us up on link tree keeping it real pod is the link tree there. But anyway we will have all of this in the show notes but please follow us on social tell a friend and now on to my interview with Sam Sawyer.
Okay, today my guest is Sam Sawyer with Pinnacle Realty advisors in Austin, Texas. Actually, Pinnacle is all over Texas. Sam is an Austin guy. But let me tell you more about Sam. Sam Sawyer has been licensed to sell real estate since he was and this is incredible. 19 years old at 19 years old. I was not that mature. Not that forward thinking so I'm always impressed when I talked to agents who started that that early and knew that that's what they wanted to do. But Sam began his career while attending Southern Methodist University SMU in Dallas, where he helped friends find apartments and condos very smart idea for college students. Following graduation, Sam worked his way up to senior vice president at Briggs Freeman Sotheby's International Realty. So say that Sam later left Sotheby's to help launch a brokerage called the collective with two other industry leading agents, which was eventually acquired by compass. Prior to launching Pinnacle Realty advisors. Sam worked for the Y Combinator graduate and venture backed startup zero down in Silicon Valley as their VP of real estate operations. Sam now lives in Austin and looks forward to expanding the pinnacle Realty advisors brand nationwide and we are excited to see him do that Sam, we are so excited. Oh, before I bring you on, let's say how people can find you. So a couple of ways that you can learn more about Pinnacle Realty advisors first visit their website, which is Pinnacle are a.com Pinnacle are a.com and also follow Sam on Twitter. You can find him at Sam H Sawyer on Twitter. By the way we will have links to both Sam's website and his social accounts on in the show notes. So you don't have to write that down. Just scroll down to the Sona Let's go and visit Sam and check out what he and Pinnacle are all about. Sam, welcome to the show.
Sam Sawyer 5:05Yeah, glad to be here. Thank you for that was a nice intro. Thanks a lot.
D.J. Paris 5:09Well, I'm just I'm grateful to have you on the show. You've been in real estate for a long time. And let's start at the very beginning, because you've done a lot in real estate. A lot of times when I interview people, you know, it's like, well, I've been a broker for the last or, you know, an agent, whatever it's called in the state that people are listening to, for 30 years, and I've basically done the same thing for 30 years. So I am super excited. But how did you get involved in real estate?
Sam Sawyer 5:33Yeah, I am. Well, it's I don't really know, I'm still doing it. But I guess I kind of started kind of on accident I played. I played lacrosse in college. And so in the summer, I would stay into summer school. And I was just really bored one summer and got my real estate license. And then kind of started out. So that was in between, like freshman and sophomore year in the summer. And then kind of started out helping friends on the lacrosse team, find apartments, and then, you know, started helping other people on campus, find places to live. And then when I graduated in 2009, it was kind of the worst time ever to look for a
D.J. Paris 6:23job. Yeah, especially in real estate.
Sam Sawyer 6:26And so I actually never intended on remaining an agent or doing what I've done, but it was kind of like timing, you know, pushed me a certain way. And so I started working at Southern, basically Briggs Freeman was a company in Dallas that had been around, they've been around for a long time, but they joined the Saudis network kind of in, right right around the time that I joined. So I worked at I worked at Southern these in Dallas for a number of years. And then myself and Jonathan Rosen and Christy Berry, who are two other agents there. We left and started a boutique, you know, pretty traditional boutique, high end like Luxury Firm in Dallas that we built up to a number of agents, 30 agents or so. And that was in 2018, when compass was expanding across the country. And so they acquired our firm. And we launched compass in Texas. So our entire brokerage firm joined compass, we became compass in Texas, we launched compass in Texas. And I stayed there for like a year and a half after the acquisition. And then through a mutual friend knew someone in San Francisco that was starting kind of a new age, new age mortgage company lending company, the zero down company. So I left and went to Silicon Valley, worked there for a number of years and kind of while I was there, I had an idea to build kind of a new age brokerage platform. And so left zero down in summer of 2020, and moved back to Texas down to Austin, and we started Pinnacle then
D.J. Paris 8:12tell us more about pinnacle, because it's really trying to do something a little different. And I always loved disruptors, you've been in sort of the the tech space, the real estate space, you are attracted to starting things and working with people that are trying to change the industry a bit. So tell us more about pinnacle. Yeah, so
Sam Sawyer 8:32pinnacle, the way we call it brokerage as a service. So it's kind of a play on software as a service. So it's a subscription based brokerage platform that's fully virtual, you know, everything's online, lower fee, I don't like to lead with lower fees, a lot of people associate lower fee with really bad service. So we're really trying to build a platform where the agents can pick the brokerage plan they want, we have a number of different plans, you know, that appeal to a newer agent all the way up to, we have a product that's a white label option that's really similar to what side's doing, you know, for a top producing team that wants to launch their own brand. So basically, we're taking the brokerage sponsorship side is one part of the company. And then we have like an ala carte service side of the business. So the thing that drove me crazy about being an agent at traditional firms is, you know, they promised that they provided all these things for you, but you weren't really sure what they provided. And they took, you know, I mean, I was a top higher producing agent. So I had a really good split, but I still didn't see the value. And you know, most agents are on like a 7030 or 8020 split. The companies provide all these tools that you can go get for $20 a month on your own. Exactly. And so really, it's really I built something I wish that I had all He's wanted, a lot of people trying to disrupt this space are not real estate agents, and they don't really understand what agents want.
If you’d prefer to watch this interview, click here to view on YouTube!
Sam Sawyer can be reached at 972-338-5441.
This episode is brought to you by Real Geeks.
Transcript
D.J. Paris 0:00It's 2023. We're almost halfway through the year now and agents are moving around. So we're going to talk all about recruiting today and switching brokerages. Stay tuned. This episode of Keeping it real is brought to you by real geeks. How many homes are you going to sell this year? Do you have the right tools? Is your website turning soft leads and interested buyers? Are you spending money on leads that aren't converting? Well real geeks is your solution. Find out why agents across the country choose real geeks as their technology partner. Real geeks was created by an agent for agents. They pride themselves I'm delivering a sales and marketing solution so that you can easily generate more business. There agent websites are fast and built for lead conversion with a smooth search experience for your visitors. Real geeks also includes an easy to use agent CRM. So once a lead signs up on your website, you can track their interest and have great follow up conversations. Real geeks is loaded with a ton of marketing tools to nurture your leads and increase brand awareness visit real geeks.com forward slash keeping it real pod and find out why Realtors come to real geeks to generate more business again, visit real geeks.com forward slash keeping it real pod. And now on to our show.
Hello, and welcome to another episode of Keeping it real the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I am your guide and host through the show. And in just a moment we're going to be speaking with top producer and real estate entrepreneur Sam Sawyer. Before we get to Sam, just a couple of quick reminders. Please tell a friend about this podcast to send it over to another realtor that's struggling right now that needs to grow their business in 2023 and let them know about our show. And also guys we have started now clipping our episodes and providing short form video content on all of the different social media channels. I think we're pretty much on everything so you can find us on Tik Tok, Facebook, Instagram, LinkedIn, YouTube really everywhere and probably a few others. So what we're doing is every day I'm posting a short form usually 30 to 62nd video clip from one of our episodes with a tip or strategy that you can implement and use immediately. So this way you can get these little bite sized nuggets of wisdom every single day but you have to subscribe to be able to access these so find us anywhere on any social media channel. We also have a link tree you can look us up on link tree keeping it real pod is the link tree there. But anyway we will have all of this in the show notes but please follow us on social tell a friend and now on to my interview with Sam Sawyer.
Okay, today my guest is Sam Sawyer with Pinnacle Realty advisors in Austin, Texas. Actually, Pinnacle is all over Texas. Sam is an Austin guy. But let me tell you more about Sam. Sam Sawyer has been licensed to sell real estate since he was and this is incredible. 19 years old at 19 years old. I was not that mature. Not that forward thinking so I'm always impressed when I talked to agents who started that that early and knew that that's what they wanted to do. But Sam began his career while attending Southern Methodist University SMU in Dallas, where he helped friends find apartments and condos very smart idea for college students. Following graduation, Sam worked his way up to senior vice president at Briggs Freeman Sotheby's International Realty. So say that Sam later left Sotheby's to help launch a brokerage called the collective with two other industry leading agents, which was eventually acquired by compass. Prior to launching Pinnacle Realty advisors. Sam worked for the Y Combinator graduate and venture backed startup zero down in Silicon Valley as their VP of real estate operations. Sam now lives in Austin and looks forward to expanding the pinnacle Realty advisors brand nationwide and we are excited to see him do that Sam, we are so excited. Oh, before I bring you on, let's say how people can find you. So a couple of ways that you can learn more about Pinnacle Realty advisors first visit their website, which is Pinnacle are a.com Pinnacle are a.com and also follow Sam on Twitter. You can find him at Sam H Sawyer on Twitter. By the way we will have links to both Sam's website and his social accounts on in the show notes. So you don't have to write that down. Just scroll down to the Sona Let's go and visit Sam and check out what he and Pinnacle are all about. Sam, welcome to the show.
Sam Sawyer 5:05Yeah, glad to be here. Thank you for that was a nice intro. Thanks a lot.
D.J. Paris 5:09Well, I'm just I'm grateful to have you on the show. You've been in real estate for a long time. And let's start at the very beginning, because you've done a lot in real estate. A lot of times when I interview people, you know, it's like, well, I've been a broker for the last or, you know, an agent, whatever it's called in the state that people are listening to, for 30 years, and I've basically done the same thing for 30 years. So I am super excited. But how did you get involved in real estate?
Sam Sawyer 5:33Yeah, I am. Well, it's I don't really know, I'm still doing it. But I guess I kind of started kind of on accident I played. I played lacrosse in college. And so in the summer, I would stay into summer school. And I was just really bored one summer and got my real estate license. And then kind of started out. So that was in between, like freshman and sophomore year in the summer. And then kind of started out helping friends on the lacrosse team, find apartments, and then, you know, started helping other people on campus, find places to live. And then when I graduated in 2009, it was kind of the worst time ever to look for a
D.J. Paris 6:23job. Yeah, especially in real estate.
Sam Sawyer 6:26And so I actually never intended on remaining an agent or doing what I've done, but it was kind of like timing, you know, pushed me a certain way. And so I started working at Southern, basically Briggs Freeman was a company in Dallas that had been around, they've been around for a long time, but they joined the Saudis network kind of in, right right around the time that I joined. So I worked at I worked at Southern these in Dallas for a number of years. And then myself and Jonathan Rosen and Christy Berry, who are two other agents there. We left and started a boutique, you know, pretty traditional boutique, high end like Luxury Firm in Dallas that we built up to a number of agents, 30 agents or so. And that was in 2018, when compass was expanding across the country. And so they acquired our firm. And we launched compass in Texas. So our entire brokerage firm joined compass, we became compass in Texas, we launched compass in Texas. And I stayed there for like a year and a half after the acquisition. And then through a mutual friend knew someone in San Francisco that was starting kind of a new age, new age mortgage company lending company, the zero down company. So I left and went to Silicon Valley, worked there for a number of years and kind of while I was there, I had an idea to build kind of a new age brokerage platform. And so left zero down in summer of 2020, and moved back to Texas down to Austin, and we started Pinnacle then
D.J. Paris 8:12tell us more about pinnacle, because it's really trying to do something a little different. And I always loved disruptors, you've been in sort of the the tech space, the real estate space, you are attracted to starting things and working with people that are trying to change the industry a bit. So tell us more about pinnacle. Yeah, so
Sam Sawyer 8:32pinnacle, the way we call it brokerage as a service. So it's kind of a play on software as a service. So it's a subscription based brokerage platform that's fully virtual, you know, everything's online, lower fee, I don't like to lead with lower fees, a lot of people associate lower fee with really bad service. So we're really trying to build a platform where the agents can pick the brokerage plan they want, we have a number of different plans, you know, that appeal to a newer agent all the way up to, we have a product that's a white label option that's really similar to what side's doing, you know, for a top producing team that wants to launch their own brand. So basically, we're taking the brokerage sponsorship side is one part of the company. And then we have like an ala carte service side of the business. So the thing that drove me crazy about being an agent at traditional firms is, you know, they promised that they provided all these things for you, but you weren't really sure what they provided. And they took, you know, I mean, I was a top higher producing agent. So I had a really good split, but I still didn't see the value. And you know, most agents are on like a 7030 or 8020 split. The companies provide all these tools that you can go get for $20 a month on your own. Exactly. And so really, it's really I built something I wish that I had all He's wanted, a lot of people trying to disrupt this space are not real estate agents, and they don't really understand what agents want.
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