Marisol Jusino with Coldwell Banker Realty shares her life experience as a victim of domestic violence and how she changed paths into real estate. Marisol discusses the difficulties she faced learning the real estate business and selling part and she emphasizes how important it is to stay loyal to people especially to clients. Marisol also explains the importance of learning new languages and how this helps you stay connected and gain the trust of your clients.



If you’d prefer to watch this interview, click here to view on YouTube!



Marisol Jusino can be reached at (321) 202-3776.



This episode is brought to you by Real Geeks.











Transcript



D.J. Paris 0:00Would you like to attract more Hispanic, Latino or Latin X clients to your real estate business? Today we're going to show you how to stay tuned. This episode of Keeping it real is brought to you by real geeks. How many homes are you going to sell this year? Do you have the right tools? Is your website turning soft leads and interested buyers? Are you spending money on leads that aren't converting? Well real geeks is your solution. Find out why agents across the country choose real geeks as their technology partner. Real geeks was created by an agent for agents. They pride themselves on delivering a sales and marketing solution so that you can easily generate more business. There agent websites are fast and built for lead conversion with a smooth search experience for your visitors. Real geeks also includes an easy to use agent CRM. So once a lead signs up on your website, you can track their interest and have great follow up conversations. Real geeks is loaded with a ton of marketing tools to nurture your leads and increase brand awareness visit real geeks.com forward slash keeping it real pod and find out why Realtors come to real geeks to generate more business again, visit real geeks.com forward slash keeping it real pod. And now on to our show.



Hello, and welcome to another episode of Keeping it real the largest podcast made by real estate agents and for real estate agents. My name is DJ Parris. I'm your guide and host through the show and in just a moment we're going to be speaking with top producer Marisol just so you know before we get to Marisol, just a few reminders please the best way you could always help our show two ways. Tell a friend think of one other realtor that needs to hear what Marisol is about to show you. And to tell you, which is how to increase the number of Hispanic clients that you have. And let them know that this podcast exists, send them a link to our website, keeping it real pod.com Every episode we've done can be streamed right from a browser. You don't even need a podcast app. And then the second thing is please support our sponsors. We love our sponsors. They're the reason we can pay our bills, pay our team and just with our team alone, we're doing like an extra 100 episodes a year just because of our sponsors. So please, please please check out our sponsors don't fast forward through we keep the promos short and trust me they're great products and services that you can use in your business. Okay guys, you've heard enough for me. Let's get to the main event my conversation with Marisol Justina



Marisol just from Coldwell Banker she services Central Florida. Let me tell you more about Marisol. Now Marisol is Latina. She is a single mom. She is a domestic violence survivor and a realtor for the last 19 years actually 20 years. By 2010. She realized as much as she loved serving people Marisol did not have proper sales training, so she went on to timeshares for its training and in January 2013 returned to real estate once back in real estate while facing life continuous life's continuous challenges, which at time has made it extremely difficult to work. Marisol realized that business kept on moving without doing much at the time, her phone was ringing and transactions were closing. And that's when she realized she had learned to tap into a forgotten community within the industry, the Latino community, the largest growing minority in the United States. Marisol has been able to grow her agency and her confidence in ways she never thought possible. She is a top Realtor in Florida. Learn more about Marisol by visiting her website which is g 12. So the letter g 12. Professional group.com g 12. Professional group.com By the way, we will have a link to that in the show notes so you don't have to type it in and please please please follow her on Instagram. That's M Justino j u s t i n Oh, sorry. JUSINOMJUSIN Oh, the number one at Instagram again link to that as well in the show notes. So when I make a mistake, you don't have to worry because you just click on it in the show notes. Marisol. We are excited to have you welcome to the show.



Marisol Jusino 4:28Thank you. I'm excited to be here.



D.J. Paris 4:31I am so excited to talk with you and talk about how you have grown your business and what our audience can gather from from you and it is a holiday weekend while we're recording this so we are going to try to make this as light and breezy as possible so that if anyone is watching us as we record it live they can enjoy right into the holiday weekend. Marisol love to learn more about how you got into real estate. Tell me tell me that The process there, how and why?



Marisol Jusino 5:02Well, they why was that I needed I needed to do something. I was in a domestic violence situation. And I knew I needed to get out of there. I didn't know how. And as crazy as it sounds, years before I used to live in Ohio, I had a friend and she said, you know, she took me to a meeting with her friend. And her friend was a broker. And her friend said, well, let's just recruit her. And my friend says, Well, no, she has little kids, you have no idea what you will do to her for that state in my mind. Then just before I move to Florida, you know, and I'm talking to a good friend. And at this point, I know that life is hard. And I have no idea what the future health. And I say, but I don't even know what to do over there. Because back in Ohio, I used to work for NASA over there. And, and I, but I didn't want that nine to five on that street yet out schedule. Plus, I was going to be leaving a bit of a distance from NASA. So she said, why don't you just become a realtor. And some like that's two voices. So I kept that in the back of my mind. So then when life began changing, I'm like, You know what, let's do this. So I will I call a friend, which was the neighborhood my neighborhood expert. She was a realtor. She lived to house two houses down from me. She said, You need to go for it. I've not always known. You're supposed to be a realtor. I'm like, how everybody knows. But I don't know, you know? So she counseled me, I went and I took the license, you know, the classes. The weekend before I took my estate exam. I did a 10 a 10 mile race. And I broke my left because my leg? Oh, no. So I am like, I'm thinking this is it. And I said, Okay, God, when I am in that test, if I don't pass, I'm done. But I guess I was supposed to be here. I did pass it. So that's kind of my story. Well, I always



D.J. Paris 7:12love the expression. And this is I'm not promoting or denying any anyone's religious beliefs. But I always love the expression, whatever whatever anyone's spiritual beliefs are that God never gives you more than you can handle. Yep, in a given moment, although it does get tested. And breaking your leg a day before a somewhat challenging exam is not not the easiest or most fun weekend before the weekend before the weekend before? Yeah. Well, it is it is interesting, too, that there are people that seem to show up in our lives. Again, whatever your anyone's belief is about the universe or higher power or whatever. There are things that happen where sometimes people just know things about you that you don't know. And if you just listen. You know, sometimes it's like, oh, and a couple people are telling me to do this, maybe I should do it. And obviously it worked out really, really well for you. So tell us what it was like a getting into really an industry that you didn't have experience in before. Was that challenging? You know, how did you grow your business



Marisol Jusino 8:17II was having because first you don't know much of your sleep, because we learned a lot. And everybody tells you when you take the real estate class, you know, you're just thought how to pass an exam, not to have to sell real estate. I did have a lot of support. You know, there's always good agents that try to help you on so forth. As crazy as it sounds, my very first listing, it was my son. And he was just seven, seven years old, seven, eight years old. And he goes to his again, you know, everybody believes what they believe. But he goes to his Sunday school teacher. And he says, By the way, do you happen to know anybody than you gotta



D.J. Paris 9:02be? Hold on? I'm stopping this story because there's no way this story is true. What do you first said, I want to just back up in case anyone missed that. So Marisol said something that at first I thought I clearly heard this wrong. And I'm not going to interrupt her. And then when she got out, I go, No, I heard it. Right. And I'm only pausing you, because this is the cutest story I've ever heard. Yeah. So this, she said her first listing was from her son who was seven years old, and he goes into school and go ahead. I'm so sorry.



Marisol Jusino 9:29Yeah. He asked him, you know, do you happen to know anyone that needs to buy yourself at home? And he looks at him and he says, As a matter of fact, I do. I am thinking about selling. I said, Well, you need to use my mom because she just got her license. And that was my first listing.



D.J. Paris 9:49That is that is the most adorable. It's the it's I've done 500 episodes. That's without exception,

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