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Listen "How Real Estate Agents Can Prospect With Purpose • Brandon Zellers"
Episode Synopsis
Brandon Zellers with Spears Group talks about his path into real estate. Brandon describes the strategy he uses for the cold calls he makes everyday. Brandon also talks about his other businesses in luxury car rentals space and his streetwear line. Next, Brandon describes how he prioritizes his day and how he's been able to get a market share in this young age. Last, Brandon discusses the role of social media on the success of his business.
If you’d prefer to watch this interview, click here to view on YouTube!
Brandon Zellers can be reached at (850) 736-1168 and [email protected].
This episode is brought to you by Real Geeks, Reblie and FollowUpBoss.
Transcript
D.J. Paris 0:00How did a 28 year old close $33 million of real estate in his first year in the business? We're going to find out today? Stay tuned. This episode of Keeping it real is brought to you by real geeks. How many homes are you going to sell this next year? And do you have the right tools? Is your website turning soft leads into interested buyers? And are you spending money on leads that aren't converting? We'll find out why agents across the country come to real geeks as their technology partner, real geeks was created by an agent for agents. They pride themselves on delivering Realtors a real estate sales and marketing solution to generate more business. Real geeks is easy to use. Their websites are fast and built for lead conversion with a smooth search experience for the end user. Real geeks is mobile friendly delivering an excellent user experience on the go. Real geeks includes an easy to use CRM. So once your leads sign up on your website, you can track their interest and have great follow up triggers. Real geeks is loaded with tons of marketing tools to nurture your leads and increase your brand awareness visit real geeks.com forward slash keeping it real pod and find out why Realtors come to real geeks to generate more business again, visit real geeks.com forward slash keeping it real pod. This episode is also brought to you by readily aerial maps. An aerial retail map can sell a commercial listing before an investor ever sees the property. But creating retail maps takes hours robbing you of time you could spend selling real estate. And if you're tired of spending late nights scouring the internet for retailer logos to populate your commercial real estate map or you're tired of paying a designer hundreds of dollars to do it for you. While you'll love rubbly now readily is a real estate map generator that lets you create custom designed professional aerial retail maps for your commercial sales buyers and listing appointments in minutes not hours. Simply enter the subject property address auto populate nearby retailer logos with a click of a button and download your aerial retail map readily turns the headache of creating commercial property maps into a quick five minute task so you can spend less time making maps more time making money. So get your first aerial retail map for free today by visiting rubbly.com. That's REBL i e.com. And sign up for an account no credit card required. And now on to our show.
Hello, and welcome to another episode of Keeping it real the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I am your guide and host through the show. And in just a moment we're going to be speaking with top producer Brandon Zellers. But before we get to Brandon, just a couple of quick announcements. As always, we first want to start off by saying thank you. Thanks for being part of our show. Thanks for listening. Thanks for supporting our sponsors. And also thanks for telling a friend think about one other realtor that could benefit from hearing from a top producer like Brandon, who by the way, closed over $30 million in his first year and he's under 30 years old, which is just incredible. So I'm super excited to get to Brandon but please let other people know about our shows, so that we can continue to provide these kinds of conversations to you. So just tell a friend that's all we ask it. Also leave us a review. Let us know what you think of the show. If you're listening on Apple podcasts, you can just do it there or Spotify, Stitcher, Pandora, Google Play you know everywhere else podcasts or serve leave us a review we read them and we make adjustments to better the show for you. You know what, that's it guys. Let's get right to it my conversation with Brandon Zellers?
Today, my guest is Brandon Zellers from the Spirit group with compass in Destin, Florida, also the 30 a corridor. Let me tell you a little bit more about Brandon. Now, this is incredible. And a lot of times when we have guests on, you know, our audience tells me they sort of tune out during someone's bio, but I really want you to tune in for this because so much of what we're going to be discussing today is is really woven into this particular bio. So, Brandon is 29 years old and he has been long interested in every facet of real estate from interior to architecture, but initially chose a different career path. Like so many of our listeners, Brandon had worked in sales roles over the years include locally and in his hometown of Kansas City, Missouri. He made the move to medical sales and began investing in real estate properties. Brandon's entrepreneurial spirit eventually compelled him to strike out on his own, earning his real estate license and turning his investments into a full fledged career. Now, he joined the spirits group as a sales associate in 2020. Right and a very difficult time, I think, to become a realtor. And he closed over 33 million in his first year as an agent. I don't know anybody personally that has done that. So he closed 33 million in his first year and he is 29 years old today. So that means he was 27 or 28 when that happened. But that's not all he does, which is even more impressive in his free time. He operates Dr. Destin, which is an executive luxury car rental business, and has his own streetwear clothing line called sky sky, sorry, Sy sorry, cyc Syke, sorry, Sy ke the brand partners with organizations committing committing to abolishing slavery and trafficking around the globe. If for more information about Brandon, you can always find him at the spears group. website, which is the spears group.com. Brandon, welcome to the show.
Brandon Zellers 6:21Thank you for having me. And thank you for that intro.
D.J. Paris 6:24It's it's it's a I love reading people's bios, and I love putting them together. And yours really, really stands out. Among the 400 Plus episodes we've done, I am, I am really in awe of what you've accomplished. And I've had, I've had Jonathan spears, who runs the spirits group on our show before, I think I've actually had him on twice. And he is he's just been a wonderful guest. And I'm so glad that we're having you on. What I always like to do is to really start at the beginning, because you've done a lot of different things in you know, a short amount of time that you've, you know, been working as, as an adult. And I'm really interested to hear about, you know, your, your path into real estate. And I know you started out as an investor. But tell us about that, like, how did you even get started as an investor.
Brandon Zellers 7:16So I'll take you, I'll take you back to 2019. I was in Kansas City. And I really just was struggling overall with you know, I had some alcohol abuse and was at a super, extremely low point in my life. And I decided to just kind of make the jump about one way ticket came to Florida. And I was like, I'm gonna figure it out. I got but I needed to get my mind. I needed to get my mental health back on track. Sure. So I came out here. I knew growing up, I was going to be in sales one way or the other. I thought medical sales would be incredible. So when I slowly, you know, got to recovery, got my mind, right, I started attacking some of these medical sales companies. And you know, putting my name in front of them. I eventually landed one I was there, it was an incredible opportunity, I was able to, you know, get a couple investment properties. This was right whenever COVID was happening. And so I got a couple investment properties. And realized, you know, my true passion is is real estate. I just I loved it. I loved every every piece of it really in the fashion. So the interior design, it goes hand in hand as well. So from there, I was like, Okay, I need to just bet on myself here. So that's whenever I went and got my real estate license. And I think it was day three of real estate school. I picked up the phone and I called I called the broker or called spheres group. And just as like, Hey, I'm getting my license, I really want to be in real estate. I saw you guys sell the most expensive properties. I'm really interested. And mind you, I've never sold a piece of real estate in my life. But I was no I mean, I was determined. I tell people like I was at such a low point in my life, that I was willing to take risks, you know. And so whenever I got on the phone with them that third day, they were like, Yeah, we don't hire new agents, and kind of went on that. That's how the phone calls started. They left like 10 to 15 seconds. And I pitched myself as much as I could to the point they were like okay, let's sit down next Monday. So went up and sat with them had lunch. And one thing led to another and I got on with the spirits group which was you know, one of the biggest opportunities in my life, but that's how I got into the real estate space.
D.J. Paris 9:53It's an amazing story because so many brokerages our own our own include I'm here in Chicago that I work at, you know, we're always looking to hire agents, whether they're newly licensed or experienced. But not every firm is like that. And the spears group, for those of you that aren't familiar, are one of the top producing real estate teams in the country,
If you’d prefer to watch this interview, click here to view on YouTube!
Brandon Zellers can be reached at (850) 736-1168 and [email protected].
This episode is brought to you by Real Geeks, Reblie and FollowUpBoss.
Transcript
D.J. Paris 0:00How did a 28 year old close $33 million of real estate in his first year in the business? We're going to find out today? Stay tuned. This episode of Keeping it real is brought to you by real geeks. How many homes are you going to sell this next year? And do you have the right tools? Is your website turning soft leads into interested buyers? And are you spending money on leads that aren't converting? We'll find out why agents across the country come to real geeks as their technology partner, real geeks was created by an agent for agents. They pride themselves on delivering Realtors a real estate sales and marketing solution to generate more business. Real geeks is easy to use. Their websites are fast and built for lead conversion with a smooth search experience for the end user. Real geeks is mobile friendly delivering an excellent user experience on the go. Real geeks includes an easy to use CRM. So once your leads sign up on your website, you can track their interest and have great follow up triggers. Real geeks is loaded with tons of marketing tools to nurture your leads and increase your brand awareness visit real geeks.com forward slash keeping it real pod and find out why Realtors come to real geeks to generate more business again, visit real geeks.com forward slash keeping it real pod. This episode is also brought to you by readily aerial maps. An aerial retail map can sell a commercial listing before an investor ever sees the property. But creating retail maps takes hours robbing you of time you could spend selling real estate. And if you're tired of spending late nights scouring the internet for retailer logos to populate your commercial real estate map or you're tired of paying a designer hundreds of dollars to do it for you. While you'll love rubbly now readily is a real estate map generator that lets you create custom designed professional aerial retail maps for your commercial sales buyers and listing appointments in minutes not hours. Simply enter the subject property address auto populate nearby retailer logos with a click of a button and download your aerial retail map readily turns the headache of creating commercial property maps into a quick five minute task so you can spend less time making maps more time making money. So get your first aerial retail map for free today by visiting rubbly.com. That's REBL i e.com. And sign up for an account no credit card required. And now on to our show.
Hello, and welcome to another episode of Keeping it real the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I am your guide and host through the show. And in just a moment we're going to be speaking with top producer Brandon Zellers. But before we get to Brandon, just a couple of quick announcements. As always, we first want to start off by saying thank you. Thanks for being part of our show. Thanks for listening. Thanks for supporting our sponsors. And also thanks for telling a friend think about one other realtor that could benefit from hearing from a top producer like Brandon, who by the way, closed over $30 million in his first year and he's under 30 years old, which is just incredible. So I'm super excited to get to Brandon but please let other people know about our shows, so that we can continue to provide these kinds of conversations to you. So just tell a friend that's all we ask it. Also leave us a review. Let us know what you think of the show. If you're listening on Apple podcasts, you can just do it there or Spotify, Stitcher, Pandora, Google Play you know everywhere else podcasts or serve leave us a review we read them and we make adjustments to better the show for you. You know what, that's it guys. Let's get right to it my conversation with Brandon Zellers?
Today, my guest is Brandon Zellers from the Spirit group with compass in Destin, Florida, also the 30 a corridor. Let me tell you a little bit more about Brandon. Now, this is incredible. And a lot of times when we have guests on, you know, our audience tells me they sort of tune out during someone's bio, but I really want you to tune in for this because so much of what we're going to be discussing today is is really woven into this particular bio. So, Brandon is 29 years old and he has been long interested in every facet of real estate from interior to architecture, but initially chose a different career path. Like so many of our listeners, Brandon had worked in sales roles over the years include locally and in his hometown of Kansas City, Missouri. He made the move to medical sales and began investing in real estate properties. Brandon's entrepreneurial spirit eventually compelled him to strike out on his own, earning his real estate license and turning his investments into a full fledged career. Now, he joined the spirits group as a sales associate in 2020. Right and a very difficult time, I think, to become a realtor. And he closed over 33 million in his first year as an agent. I don't know anybody personally that has done that. So he closed 33 million in his first year and he is 29 years old today. So that means he was 27 or 28 when that happened. But that's not all he does, which is even more impressive in his free time. He operates Dr. Destin, which is an executive luxury car rental business, and has his own streetwear clothing line called sky sky, sorry, Sy sorry, cyc Syke, sorry, Sy ke the brand partners with organizations committing committing to abolishing slavery and trafficking around the globe. If for more information about Brandon, you can always find him at the spears group. website, which is the spears group.com. Brandon, welcome to the show.
Brandon Zellers 6:21Thank you for having me. And thank you for that intro.
D.J. Paris 6:24It's it's it's a I love reading people's bios, and I love putting them together. And yours really, really stands out. Among the 400 Plus episodes we've done, I am, I am really in awe of what you've accomplished. And I've had, I've had Jonathan spears, who runs the spirits group on our show before, I think I've actually had him on twice. And he is he's just been a wonderful guest. And I'm so glad that we're having you on. What I always like to do is to really start at the beginning, because you've done a lot of different things in you know, a short amount of time that you've, you know, been working as, as an adult. And I'm really interested to hear about, you know, your, your path into real estate. And I know you started out as an investor. But tell us about that, like, how did you even get started as an investor.
Brandon Zellers 7:16So I'll take you, I'll take you back to 2019. I was in Kansas City. And I really just was struggling overall with you know, I had some alcohol abuse and was at a super, extremely low point in my life. And I decided to just kind of make the jump about one way ticket came to Florida. And I was like, I'm gonna figure it out. I got but I needed to get my mind. I needed to get my mental health back on track. Sure. So I came out here. I knew growing up, I was going to be in sales one way or the other. I thought medical sales would be incredible. So when I slowly, you know, got to recovery, got my mind, right, I started attacking some of these medical sales companies. And you know, putting my name in front of them. I eventually landed one I was there, it was an incredible opportunity, I was able to, you know, get a couple investment properties. This was right whenever COVID was happening. And so I got a couple investment properties. And realized, you know, my true passion is is real estate. I just I loved it. I loved every every piece of it really in the fashion. So the interior design, it goes hand in hand as well. So from there, I was like, Okay, I need to just bet on myself here. So that's whenever I went and got my real estate license. And I think it was day three of real estate school. I picked up the phone and I called I called the broker or called spheres group. And just as like, Hey, I'm getting my license, I really want to be in real estate. I saw you guys sell the most expensive properties. I'm really interested. And mind you, I've never sold a piece of real estate in my life. But I was no I mean, I was determined. I tell people like I was at such a low point in my life, that I was willing to take risks, you know. And so whenever I got on the phone with them that third day, they were like, Yeah, we don't hire new agents, and kind of went on that. That's how the phone calls started. They left like 10 to 15 seconds. And I pitched myself as much as I could to the point they were like okay, let's sit down next Monday. So went up and sat with them had lunch. And one thing led to another and I got on with the spirits group which was you know, one of the biggest opportunities in my life, but that's how I got into the real estate space.
D.J. Paris 9:53It's an amazing story because so many brokerages our own our own include I'm here in Chicago that I work at, you know, we're always looking to hire agents, whether they're newly licensed or experienced. But not every firm is like that. And the spears group, for those of you that aren't familiar, are one of the top producing real estate teams in the country,
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